24.11.2020  •  Film NEWS

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WE ARE CREATIVE : Director Michael Rodrigues films a TVC for NEWS 24/TRUST IS A CHOICE and VMLY+R, plus South Africa’s film industry is delighted to welcome film teams back to Cape Town

CREDITS / DETAILS / VIDEO EMBED LINK

NEWS24

‘With people getting constantly crowded with misinformation and noise, News24’s journalists work to investigate the truth.’ Our own very talented Michael Rodrigues directed the new TVC for the launch of News24 Subscribers, which illustrates a divide between a world of overwhelming confusion and the clarity of News24 as a trusted source of news. As our borders are now open for International Travel, the South African Film Industry is looking forward to welcoming our International teams back to Cape Town this Summer Season. In the meanwhile though, we have some exciting new projects we want to share with you, such as this local TVC, produced for VMLY+R in Johannesburg. We successfully completed this TVC shooting remotely with agency in Cape Town and Production team in Johannesburg. As you can see the results are amazing and our teams are_ super ready to tackle any other remote shoots!

Director: Michael Rodrigues c/o we are creative
DOP: Chuanne Blofield
Production: we are creative
Advertising Agency: VMLY+R
Art Director: Daniella Dagnin
Producer: Anja Marais
Editing: Carlos Feyder
Styling: Nao Serati
Make-up: Orli Meiri
Model: Bonko Khoza

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WE ARE CREATIVE presents their TV commercial production here on GoSee which was directed by Michael Rodrigues c/o WE ARE CREATIVE. “Our own very talented Michael Rodrigues directed the new TVC for the launch of News24 Subscribers, which illustrates a divide between a world of overwhelming confusion and the clarity of News24 as a trusted source of news.”

The Director the on spot : “This was an absolute focus nightmare, tracking and zooming in to an extreme close-up on the character’s eye. There were also loads of elements to time and control – the projections and match cut were a few of the hurdles. But I had a tenacious team behind me in production and post that made it happen.”

The agency was VMLY+R with Head Producer Wendy Machanik, Creative Director Ana Nicole Rocha, AD Ben Wild, Copywriter Hugh Upsher, Account Director Tanya Horak (DOP: Chuanne Blofield, Production: we are creative, Advertising Agency: VMLY+R, Art Director: Daniella Dagnin, Producer: Anja Marais, Editing: Carlos Feyder, Styling: Nao Serati, Make-up: Orli Meiri, Model: Bonko Khoza).

“As our borders are now open for international travel, the South African film industry is looking forward to welcoming our international teams back to Cape Town this summer season. In the meanwhile though, we have several exciting new projects we want to share with you, such as this local TVC, produced for VMLY+R in Johannesburg. We successfully completed this TVC by shooting remotely with an agency in Cape Town and a production team in Johannesburg. As you can see, the results are amazing and our teams are_ super ready to tackle any other remote shoots!”

we are_ your partners in bringing ground-breaking visions to life. we are_ so much more than a production company. we are_ creators, artists, pioneers, veterans. From initial idea, conception and estimation, to final execution and delivery, our team of producers will be there, every step of the creative process, to make sure your goals are met and your budget is aligned. With our own roster of directors, DOPs and photographers, all your creative needs will be met. Whether you require a dedicated team for the production of a music video, a small table-top animation project, or a high-end TVC, a social campaign or branded content, we collaborate with our clients advising, managing and directing every aspect of film creation.

 
NEWS24

NEWS24

 
NEWS24

NEWS24

 
NEWS24

NEWS24