EVIAN 'Mountain of Youth Sport limited edition' - Label design by Pietari POSTI c/o 2AGENTEN
Pietari Posti c/o 2AGENTEN illustrated for the limited edition of EVIAN. The "Mountain of Youth Sport" collection is an homage to summer sports – an inspiring wellness concept aligned with Evian's brand promise of embracing youthfulness. Each design was selected for its elegant and sophisticated aesthetic.
Pietari: “I had the pleasure of working on Evian’s Mountain of Youth Sport limited edition bottles. We selected three iconic sports to feature on the bottles: golf, tennis, and sailing.”
EVIAN: “The characters depicted in our artwork are effortlessly stylish, with aspirational details, demonstrating the very best of French chic. Their joyful sense of fun is designed to inspire, encouraging everyone to get active and embark on their own wellness journey. To create our images, we worked with Pietari at Studio Posti. His work shares the key characteristics of our brand identity: it is authentic, being pure, simple, and genuine, allowing Pietari’s art to connect to our unique roots and our story. His work is effortlessly chic, with iconic simplicity that feels natural. Pietari adds details and charm to the people, places, and objects he illustrates, achieving an extremely chic aesthetic. Finally, his art is unconventional: open-minded and original, Pietari infuses an element of depth present in our three peaks, using dynamic compositions and dramatic shadows.”
Inspired by the beauty of nature and the rounded form, Finnish illustrator Pietari Posti celebrates the essence of beauty by distilling it into clean lines and bold geometric forms. His graphic design background, which he studied in Lahti, Finland, is clearly reflected in his illustrative compositions. Small editorial works are arranged with the keen eye of a designer, and typography plays a key role in the posters, book covers, and brand identities he is commissioned to create. His work is infused with a strong sense of tradition and modern aesthetics, radiating both heritage and timelessness. Pietari now leads Studio Posti from Barcelona, creating work for global magazines and brands, and has been featured in multiple illustration and design books.
His clients include Nespresso, Apple, Raffles, The New York Times, New York Magazine, The Guardian, Wired, Playboy, Bloomberg Businessweek, The Washington Post, The Los Angeles Times, Random House, Starbucks, Iittala, Nokia, Omega, American Airlines, British Airways, and American Express.
GoSee : 2agenten.com
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