“Come on and take a drive through the charming, meticulously handcrafted Coca-Cola world created by ADRIAN & GIDI for Coca-Cola Southwest Beverages…” says ANALOG / DIGITAL, who tells us a bit about the animated masterpiece here on GoSee.
Adrian & Gidi : “We are truly super excited about this little stop-motion-inspired animation. This endless loop was created with the magic of real-life papercrafted props and a touch of digital animation to create a happy and fun visual 🌈... This is one of our most elaborate sets to date, and we’re incredibly proud of it. There’s a unique charm in working with small-scale papercrafted elements, and we love every bit of it. We hope you appreciate the detailed intricacies as much as we do. A lot of the elements were painted by hand, creating a distinctive look for the visuals. Scroll to see the animation and the entire panoramic Coca-Cola story.”
Adrian & Gidi : “We started with paper out of the necessity to create sets for our photography, but it quickly became the material we fell in love with 🥰. After all these years, it’s still our go-to material. Not only for making still-life photography but for animation and window displays as well!”
Coca-Cola Southwest Beverages, a company of Arca Continental, is one of the largest Coca-Cola bottlers in the United States and is headquartered in Dallas.
CREDITS
Artist Adrian & Gidi c/o ANALOG / DIGITAL
Client Coca-Cola SWB
Advertising Agency Artist Uprising
FEATURING: +1
About ANALOG DIGITAL
Experience & multidisciplinary approach. From the get-go we set out to create a production company that’s a bit different. Where no one medium is more important than the next. We’re a bit like that “slash” in our name – a bit hybrid if you will. Mixed-media experience and expertise is the core of Analog/Digital.
We bring together experience on all sides of the ad business - production, artist management, ad agency and marketing - taking into consideration all perspectives throughout the creative production process. Our production experience spans animation, film, and photography - making for a truly hybrid production offer.
With over 20 years of experience across photography, animation & live action film production, AD is the realisation of our vision of a flexible, transparent, no fuss & friendly production company that values collaboration and high quality content – whatever the medium or technique. Between the analog and the digital – staying true to our roots & looking forward to the future.
GoSee : analogdigital.tv