20.08.2020  •  Illustration NEWS

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Packaging design for the launch of ‘Flavored Spiced Cherry Rum’ from Swedish brewery KOPPARBERG by Iain MACARTHUR c/o JSR AGENCY

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JSR AGENCY Kopparberg's new Cherry Spiced Rum packaging design by Iain Macarthur

Iain Macarthur was commissioned by Elmwood Design to illustrate the packaging for Kopparberg's new Cherry Spiced Rum. Inspired by the rich history of the brand, Iain's illustration shows the Swedish town of Kopparberg surrounded by dark forests and wild animals.

Artist: Iain MACARTHUR c/o JSR Agency

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Swedish brewery KOPPARBERG is specialized in cider, gin and hard seltzers, and was originally founded by local brewers. After a few obstacles, it became the property of brothers Peter and Dan-Anders Bronsman, who still run the business to this day. At the moment, they are advertising their product ‘Flavored Spiced Cherry Rum’, for which Iain MACARTHUR c/o JSR AGENCY London was commissioned by Elmwood Design to create the packaging. JSR AGENCY : “Kopparberg, who are famous for their flavor combinations, have created a cherry spiced rum that’s been infused with a bold cherry fruit flavor and is a first for the brand.” Iain’s illustration shows you the Swedish town of Kopparberg surrounded by dark forests and wild animals. Kopparberg is located in central Sweden in the municipality of Ljusnarsberg, boasts a total population of 3016, and besides delicious cold beverages, also has plenty of nature to show for.

Rob Salvesen, Head of Marketing for Kopparberg says: “Last year, we burst onto the spirit scene and successfully launched Kopparberg Premium Gin using our flavor expertise. Feedback from our fans showed us that we couldn’t stop there! Now, we are exploring our darker side with a cherry spiced rum that delivers everything you’ve come to expect from Kopparberg, full fruit flavor and zero compromise when it comes to taste.” He continues : “The launch of Kopparberg Cherry Spiced Rum shows our commitment to diversifying our product portfolio, offering consumers the bold fruit flavor they’ve come to expect from Kopparberg but in new categories where we can credibly add value and a point of difference.” GoSee : kopparberg.com

 
JSR AGENCY Kopparberg's new Cherry Spiced Rum packaging design by Iain Macarthur

JSR AGENCY Kopparberg's new Cherry Spiced Rum packaging design by Iain Macarthur