JAN RUINARD PRODUCTIONS supports a fashion shoot for the SHERRI HILL S/S24 campaign amid a Dutch ocean of flowers in Amsterdam

The exclusive clothing collections and ball gowns from SHERRI HILL are designed to accentuate the female figure. The American designer gained fame thanks to the many Miss USA, Miss Universe and Miss America candidates who have won titles in her gowns. SHERRI HILL clads Hollywood stars and celebs for appearances on the red carpet, including Kendall Jenner, Kylie Jenner, Selena Gomez, Carrie Underwood, Miranda Lambert, Carmen Electra and Bella Thorne. Chosen by the team as the location to stage the new collection amid an ocean of flowers was the city of Amsterdam, for which they booked JAN RUINARD Production & Location Services in the Netherlands.

“So… every now and then, you get this client over in your city who makes you smile and realize what a fun job it is to accommodate these people. End of July 2023, I was contacted by the American company Sherri Hill Inc, a globally active company specialized in prom dresses as well as wedding, gala and ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So, I told them that the dahlia fields would still be in full bloom in Holland in September and that we could hire a professional flower stylist while shooting in the streets of Amsterdam along the canals. Before I knew it, the whole Sherri Hill team flew to Amsterdam from different places in the US, bringing with them three very talented and beautiful models.

And, at the same time, eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides their sheer beauty, they were also quite large – so we couldn’t use normal clothing racks! Which is why one of my assistants built a special construction in the styling room at the hotel using scaffolding pipes so we could hang the dresses on them. We also prepared our motorhomes so we could hang and transport all these wonderful gowns properly. It was so much fun having these nice people over, and it has been a pleasure for me to produce this job. I immediately bought a prom dress myself!”

Jan Ruinard Productions is a full-service production & location company for photography, (online) videos, new media and everything in between based in the Netherlands (Amsterdam & Rotterdam). We provide services tailored to the needs of Dutch teams worldwide as well as for international photographers, directors, fashion brands and production companies working in Holland. For our clients, we manage organization and production from A to Z – including premium location services – for automotive, fashion and advertising productions alike.

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

 

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

So every now and then you get this client over at your city who makes you smile and realise what a fun job it is to accommodate these people. End of July 2023 I was contacted by this american company Sherri Hill Inc, a worlwide operating company specialised in prom dresses, and wedding & gala-ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So I told them in Holland in September the dahlia fields would be still in full bloom and that we could hire a professional flower stylist while shooting in the canal streets of Amsterdam. Before I knew the whole Sherri Hill team flew over from different locations in the US to Amsterdam, bringing with them three very talented and beautiful models. And at the same time eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides beautiful they were also quite large, so we couldn't use normal clothing racks! So in the styling room inside the hotel one of my assistents built a special construction using scaffolding pipes to hang the dresses on and also inside our motorhome measures were taken to hang and transport all these wondeful gowns in good order. So much fun having this nice people over and it was a pleasure to produce this job. I immediately bought a prom dress myself!

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

 

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

So every now and then you get this client over at your city who makes you smile and realise what a fun job it is to accommodate these people. End of July 2023 I was contacted by this american company Sherri Hill Inc, a worlwide operating company specialised in prom dresses, and wedding & gala-ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So I told them in Holland in September the dahlia fields would be still in full bloom and that we could hire a professional flower stylist while shooting in the canal streets of Amsterdam. Before I knew the whole Sherri Hill team flew over from different locations in the US to Amsterdam, bringing with them three very talented and beautiful models. And at the same time eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides beautiful they were also quite large, so we couldn't use normal clothing racks! So in the styling room inside the hotel one of my assistents built a special construction using scaffolding pipes to hang the dresses on and also inside our motorhome measures were taken to hang and transport all these wondeful gowns in good order. So much fun having this nice people over and it was a pleasure to produce this job. I immediately bought a prom dress myself!

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

 

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

So every now and then you get this client over at your city who makes you smile and realise what a fun job it is to accommodate these people. End of July 2023 I was contacted by this american company Sherri Hill Inc, a worlwide operating company specialised in prom dresses, and wedding & gala-ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So I told them in Holland in September the dahlia fields would be still in full bloom and that we could hire a professional flower stylist while shooting in the canal streets of Amsterdam. Before I knew the whole Sherri Hill team flew over from different locations in the US to Amsterdam, bringing with them three very talented and beautiful models. And at the same time eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides beautiful they were also quite large, so we couldn't use normal clothing racks! So in the styling room inside the hotel one of my assistents built a special construction using scaffolding pipes to hang the dresses on and also inside our motorhome measures were taken to hang and transport all these wondeful gowns in good order. So much fun having this nice people over and it was a pleasure to produce this job. I immediately bought a prom dress myself!

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

 

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

So every now and then you get this client over at your city who makes you smile and realise what a fun job it is to accommodate these people. End of July 2023 I was contacted by this american company Sherri Hill Inc, a worlwide operating company specialised in prom dresses, and wedding & gala-ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So I told them in Holland in September the dahlia fields would be still in full bloom and that we could hire a professional flower stylist while shooting in the canal streets of Amsterdam. Before I knew the whole Sherri Hill team flew over from different locations in the US to Amsterdam, bringing with them three very talented and beautiful models. And at the same time eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides beautiful they were also quite large, so we couldn't use normal clothing racks! So in the styling room inside the hotel one of my assistents built a special construction using scaffolding pipes to hang the dresses on and also inside our motorhome measures were taken to hang and transport all these wondeful gowns in good order. So much fun having this nice people over and it was a pleasure to produce this job. I immediately bought a prom dress myself!

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

 

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

So every now and then you get this client over at your city who makes you smile and realise what a fun job it is to accommodate these people. End of July 2023 I was contacted by this american company Sherri Hill Inc, a worlwide operating company specialised in prom dresses, and wedding & gala-ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So I told them in Holland in September the dahlia fields would be still in full bloom and that we could hire a professional flower stylist while shooting in the canal streets of Amsterdam. Before I knew the whole Sherri Hill team flew over from different locations in the US to Amsterdam, bringing with them three very talented and beautiful models. And at the same time eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides beautiful they were also quite large, so we couldn't use normal clothing racks! So in the styling room inside the hotel one of my assistents built a special construction using scaffolding pipes to hang the dresses on and also inside our motorhome measures were taken to hang and transport all these wondeful gowns in good order. So much fun having this nice people over and it was a pleasure to produce this job. I immediately bought a prom dress myself!

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

 

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

So every now and then you get this client over at your city who makes you smile and realise what a fun job it is to accommodate these people. End of July 2023 I was contacted by this american company Sherri Hill Inc, a worlwide operating company specialised in prom dresses, and wedding & gala-ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So I told them in Holland in September the dahlia fields would be still in full bloom and that we could hire a professional flower stylist while shooting in the canal streets of Amsterdam. Before I knew the whole Sherri Hill team flew over from different locations in the US to Amsterdam, bringing with them three very talented and beautiful models. And at the same time eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides beautiful they were also quite large, so we couldn't use normal clothing racks! So in the styling room inside the hotel one of my assistents built a special construction using scaffolding pipes to hang the dresses on and also inside our motorhome measures were taken to hang and transport all these wondeful gowns in good order. So much fun having this nice people over and it was a pleasure to produce this job. I immediately bought a prom dress myself!

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

 

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

So every now and then you get this client over at your city who makes you smile and realise what a fun job it is to accommodate these people. End of July 2023 I was contacted by this american company Sherri Hill Inc, a worlwide operating company specialised in prom dresses, and wedding & gala-ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So I told them in Holland in September the dahlia fields would be still in full bloom and that we could hire a professional flower stylist while shooting in the canal streets of Amsterdam. Before I knew the whole Sherri Hill team flew over from different locations in the US to Amsterdam, bringing with them three very talented and beautiful models. And at the same time eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides beautiful they were also quite large, so we couldn't use normal clothing racks! So in the styling room inside the hotel one of my assistents built a special construction using scaffolding pipes to hang the dresses on and also inside our motorhome measures were taken to hang and transport all these wondeful gowns in good order. So much fun having this nice people over and it was a pleasure to produce this job. I immediately bought a prom dress myself!

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

 

SHERRI HILL SS24 //JAN RUINARD PRODUCTIONS

So every now and then you get this client over at your city who makes you smile and realise what a fun job it is to accommodate these people. End of July 2023 I was contacted by this american company Sherri Hill Inc, a worlwide operating company specialised in prom dresses, and wedding & gala-ball gowns. The info they sent me was brief and to the point : we need a lot of flowers! So I told them in Holland in September the dahlia fields would be still in full bloom and that we could hire a professional flower stylist while shooting in the canal streets of Amsterdam. Before I knew the whole Sherri Hill team flew over from different locations in the US to Amsterdam, bringing with them three very talented and beautiful models. And at the same time eleven boxes arrived in our warehouse packed with the most amazing gowns I had ever seen! But besides beautiful they were also quite large, so we couldn't use normal clothing racks! So in the styling room inside the hotel one of my assistents built a special construction using scaffolding pipes to hang the dresses on and also inside our motorhome measures were taken to hang and transport all these wondeful gowns in good order. So much fun having this nice people over and it was a pleasure to produce this job. I immediately bought a prom dress myself!

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