Innocean USA and GENESIS commissioned MP CURTET to photograph the new 2023 GENESIS G90.
Patrick Curtet tells GoSee : “GENESIS is a brand that delivers an incredible product. What the company might lack image-wise compared to some brands, it certainly makes up for with its top of the line products. Genesis is soaring to new heights in terms of luxury with the new G90, reinforcing its collaboration with photographer duo MP CURTET to create a bold and fresh look for the communication mix of this newcomer. The shoot took place in Los Angeles. There’s much more to come in the next weeks… Stay tuned !” (Group CD: Cary Ruby, Brand Director: Marko Koening, Production: MJ68, Post Production: Jenny Cremer).
“EXCEPTIONAL ELEGANCE. UNRIVALED REFINEMENT. Timeless design and advanced technology converge in the new Genesis G90, projecting unrestrained refinement through sleek architecture, sophisticated features, and luxurious detail.” – is how GENESIS presents the new model in the US.