#windifferent - MICHAEL MUELLER photographs the global SUPERDRY campaign featuring American ballerina Precious Adams, now dancing for the English National Ballet
SUPERDRY : “Our newest #WinDifferent team colleague is Precious Adams, who thrills us with her persistence, strength, energy and breathtaking career. Precious began her ballet career at the early age of seven. Following her education at the Academy of Russian Classical Ballet in Michigan, the National Ballet School of Canada and various other highly esteemed institutions, Adams became a two-time winner of the Prix de Lausanne in 2014 and was among BBC’s 100 Best Women in 2019 – a list of the most inspiring and influential women of the year.”
Precious Adams joined the English National Ballet in 2014 and was promoted to First Artist in 2017. In January 2018, Adams won the Emerging Dancer competition.
Photographer MICHAEL MUELLER photographed the ballerina for the global campaign of sports brand SUPERDRY on location in London : “Shooting with Precious was an impressive experience, a combination of grace and precise execution of the movement sequences, coordination, strength and flexibility on the highest level!”
“Nobody invited us, no one is expecting us, we are the outsiders. We come in as the underdog and take the lead.”
Superdry combines typical American vintage fashion with Japanese-inspired elements in an unmistakably British style – all in the finest quality. The result can be seen in high-quality fabrics, authentic vintage washes, unique detailing, hand-drawn graphics and made-to-measure fits in a wide variety of designs. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.
With 515 sales outlets in 46 countries, the British brand has a strong and ever-growing international network. Besides 139 independent stores in Europe, this also includes 208 franchise and licensed businesses – with only one in the brand’s home country – as well as 168 departments in various department stores. GoSee : superdry.com
About – English National Ballet is a classical ballet company founded by Dame Alicia Markova and Sir Anton Dolin as London Festival Ballet and is based in London, England. Along with the Royal Ballet, Birmingham Royal Ballet, Northern Ballet and Scottish Ballet, it is one of the five major ballet companies in Great Britain. GoSee : ballet.org.uk
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