ADIDAS ORIGINALS 2000 Running collection campaign by Ewen SPENCER c/o LGA MANAGEMENT for U-DOX
Ewen SPENCER c/o LGA MANAGEMENT photographed the latest ADIDAS ORIGINALS 2000 Running collection campaign for U-Dox Creative.
This season, ADIDAS ORIGINALS dives into the archive to (re) launch the 2000 Running collection. Comprising one-to-one remakes of some of the millennium’s most iconic running silhouettes, alongside a brand-new look, the collection strikes a connection between the era now and the era back then.
“Accompanying the launch of the collection is a campaign entitled ‘Two Thousand Stories’ which pairs two era-defining creatives from today and yesteryear to tell the timeless story of adidas’ place in culture. Culminating in a dynamic visual conversation, British photographer Ewan Spencer, who rose to prominence in the late 90s and early 2000s, and contemporary image maker Sophie Jones, come together to capture a cross-generational cast. The result: Two eras. Two photographers. Two generations. One campaign.” ADIDAS.
CREDITS
Creative Company: @udoxcreative
Creative Director: @drawren
Senior Art Director: @tommmmmallen
Art Director: @hayley.duckett
Creative: @c_nicholson_
Executive Creative Producer: @dalia_buc
Creative Producer: @rachel_ardyelle
Producer: @effierosetheos
Account Director: @sebvandriel
Senior Account Manager: @bexburch
Designer: @cjayenewton
Designer: @ipsa.id
Creative Strategist: @taligang
GoSee : lgamanagement.com
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