Straight to the top – The T Class is the gateway to the world of Mercedes-Benz, above all for families and people who not only like their day nice and full – but also a full car. Mercedes-Benz has big plans for its new premium small van : The T Class is designed to climb straight to the top of the segment and give the established competition a good look at its tailgate from now on.
Booked by PREUSS & PREUSS to realize the various launch campaigns was the internationally renowned photographer team BEN AND MARTIN, a.k.a BAM, specialized in Transportation x Emotion.
Together with the creatives from PREUSS UND PREUSS, they took the shoot to Cape Town, the result of which is a fresh good vibe mix staging the premium & lifestyle character of the new Mercedes-Benz T Class in emotional and authentic imagery. Production was in the hands of Kai Tietz, who was supported by Cape Town Productions. The look & feel were created in cooperation with Digitales Leben.
GoSee : benandmartin.com
CREDITS
Client Mercedes-Benz AG
Production Cape Town Productions / Gavin Levy
Advertising Agency Preuss und Preuss
Creative Director Preuss und Preuss / Melanie Specht
Producer Ryan / Cape Town Productions / Ryan Gelderblom
Post Production Digitales Leben
Styling Robynne Kahn
Hair & Make-up Charmaine de Kock
Photographer BEN & MARTIN
REP Kai Tietz Produktion GmbH, Kai Tietz
About BEN & MARTIN
BAM Photographers are Ben & Martin, two professional advertising photographers, based in Cologne/Germany. After traveling around the world twice, working and sipping coffee on each continent of the planet, they teamed up as BAM Photographers to share our skills, love & passion for photography. Wether it be People, Portrait, Cars, Landscapes, Architecture or CGI, they put 100% effort into each project while keeping a good vibe.