Dominik Mentzos : professional dancer shoot for the SONY presence at the IFA 2012, Virtual Romance S/S 2013 – the collection by fashion label SCHUMACHER with Rachel Pouwer
Dance photography expert Dominik Mentzos produced several images featuring professional dancers for the SONY appearance at the IFA 2012 (international radio show Berlin now ‘home to the digital world’).
They presented 900 new products on 6,000 square metres on location. Frankfurt based agency Hauser Lacour with art director Bianca Elmer and CD Stefan Hauser put together the visual communication.
The photographer also shot the fashion series ‘Virtual Romance S/S 2013’ for SCHUMACHER clothing. Dutch model Rachel Pouwer elegantly presented the clothes next to a statuesque horse.
The collection of the same name features looks with metallic effects, pearl appliqué and kaleidoscopic patterns, which were digitally produced. The colour palette ranges from khaki to pastel tones and royal blue, while the tailoring offers a perfect mix of glamour and sportiness.
Dorothee Schumacher’s fashion is sold in 46 countries in 600 points of sale. She presents four collections per year.
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