When it came to shooting the new Dodge RAM and its luxury interiors, photographer HOLGER WILD didn’t opt for a closed off studio. Instead he advised the client to deliver the vehicle straight to a location so as to capture as authentic and atmospheric a light as possible.
The client took him up on his idea and so the crew found themselves in the wild wild west of Wyoming, USA. The great outdoors scenarios with horses, rivers and mountains were all captured in natural looking pictures. The Dodge Ram is Chrysler car model, predominantly sold in the USA and Canada.
Post-production company Imaginarylines from Texas added their skills to the mix and thus emphasised the wonderful atmosphere in the images. “All we need now is Clint Eastwood behind the wheel…” Holger Wild told GoSee.
CREDITS
Client Dodge RAM
Advertising Agency Richards, Texas, USA
Creative Director Jimmy Banor
Art Director Lori Wittig
Post Production Imaginarylines, Texas, USA
Photographer Holger Wild / Holger Wild
About HOLGER WILD
1966 Born in Kiel, Germany
1991-1996 Study of Photography in Muthesiusschule in Kiel, Germany
1996 - present Holger has been a Freelance-Photographer for Advertising and Editorial clients. He has shot campaigns for all the major car companies: Audi, Volkswagen, BMW, Mercedes-Benz, GM, Volvo, Lamborghini and others in all parts of the World: US, Europe, Russia, Australia, New Zealand, and Africa.
Several awards from German ADC (Art Directors Club)
A member of the BFF (Germany´s most important Photographers Association) and received an award merit in 2009. Several Group- and Single Exhibitions for his freelance-projects