Landscape and transportation specialist HOLGER WILD was active this time around for LEXUS USA. The sports car RC-F was staged hard and loud in the pit stop lanes of racing circuits and in the canyons between the high-rises of L.A. The responsible Art Director was Quoc Lu from the agency TeamOne and Producer Will Taylor was the executive for the crew with all necessary generators, motor homes and chocolate bars. The job was prepared by Holger's US representative Tim Mitchell. Art buying: Rachel Crain.
CREDITS
Client Lexus USA
Production Will Taylor, Ink and Oranges
Advertising Agency TeamOne
Art Director Quoc Lu
Art Buyer Rachel Crain
Post Production Gloss
Photographer Holger Wild
About HOLGER WILD
1966 Born in Kiel, Germany
1991-1996 Study of Photography in Muthesiusschule in Kiel, Germany
1996 - present Holger has been a Freelance-Photographer for Advertising and Editorial clients. He has shot campaigns for all the major car companies: Audi, Volkswagen, BMW, Mercedes-Benz, GM, Volvo, Lamborghini and others in all parts of the World: US, Europe, Russia, Australia, New Zealand, and Africa.
Several awards from German ADC (Art Directors Club)
A member of the BFF (Germany´s most important Photographers Association) and received an award merit in 2009. Several Group- and Single Exhibitions for his freelance-projects