JEFF LUDES photographed for ACURA, the luxury brand from Honda. “I recently had the chance to travel to Acura’s innovative Performance Manufacturing Center to document their newest limited-edition offering, the MDX PMC Edition. They followed along with the production process, paying special attention to the hand-finished Valencia Red Pearl paint, which looked stunning against the stark factory background.”
The agency was Mullen-Lowe with Creative Director Eric Schroeder, Art Director Sebastian Walker and Art Buyer Carmen Lam. Post production was taken care of by Studio KB.