JEFF LUDES photographs the new sporty HYUNDAI ELANTRA – ‘2021 North American Car of the Year’ – for Innocean in his home base Los Angeles
“What happens when you mix amped-up, race-inspired style with high-powered, turbocharged sport performance? You get the one-of-a-kind driving experience only N Line can give. The all-new ELANTRA takes top honors for its forward-thinking design and next-level technology. Looking boss and loaded with features like big, bold digital displays and wireless everything, it’s easy to see why the 2021 ELANTRA is a 100% winner... ,” is how HYUNDAI presents its new model, which GoSee member JEFF LUDES staged as a modern companion in an urban environment.
“We completed an eight-day project for Hyundai: a shoot in Los Angeles with the creative team from Innocean. Safety was a top priority at the shoot, with smart measures taken to ensure a healthy cast and crew. The results were a success, with everything from action rig shots to details, with a bit of video in the mix as well. With one eye on the daily schedule and the other constantly looking for additional opportunities for additional images, me and my team always come away with more than we planned for,” the photographer tells GoSee tongue in cheek.
The shoot was supported by Creative Director Pat Zimmerman, Senior Art Producer Chrissy Borgatta Liuzzi and Producer Paige Dorian.
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