JEFF LUDES photographs the new TOYOTA RAV4 with Gybow for Saatchi & Saatchi
Jeff Ludes recently completed a project for Toyota and their hugely successful RAV4. To keep the new vehicle safe from prying eyes during production, the team turned not to CGI, but to the Gybow lighting system.
As usual, the project began with location scouting, followed by shooting images all over the San Francisco Bay Area. With backplates and HDRIs in hand, Jeff's team returned to a secure studio in Los Angeles, where the Gybow and RAV4 awaited them.
The second half of the shoot took place entirely indoors, with the Gybow slowly rotating over the vehicle, playing back all the light and reflections captured at each location.
The process is akin to shooting on an LED volume stage but is perfectly suited for the needs of high-resolution vehicle photography. The end result is vehicles that accurately reflect their environment, without ever leaving the secure studio.
CREDITS
Production Anne Tower
Advertising Agency Saatchi & Saatchi
Creative Director Norman Brown
Art Director Lauryn Alvarez
Art Buyer Ashley Delkash
Copywriter BT Jackson
Post Production Studio KB
Photographer Jeff Ludes
ART DIRECTOR Tran Lam
FEATURING: Gybow
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
GoSee : jeffludes.com
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