Photographer: Sam Hofman c/o Making Pictures
MAKING PICTURES on the exceptionally talented HOFMAN : “Still-life photographer Sam Hofman creates exceptionally eye-catching imagery, though he admits that a lot of his work is based on instinct. Luckily for him, and his many clients, Sam’s instincts are spot-on and his photographs have a graphic physicality that cuts through the visual noise.
Born and raised in the West Country, trained in Falmouth and now based in London, Sam has a distinctive creative vision and a considered way of thinking about his craft. But he also enjoys collaborating on set and bringing everyone’s ideas into the final reckoning. In his clean, constructed photographs, he plays with color, texture and form to present familiar ideas in thrillingly unexpected ways. By constantly experimenting with different materials and in-camera techniques, he creates original commercial and editorial shoots.
Clients include: Absolut, Ballantine’s, Delano, Far Fetch, Häagen Dazs, Harvey Nichols, Hyundai, John Lewis, Johnnie Walker, Lacoste, Molten Brown, Microsoft, Mr Porter, Nike, Peroni, Penfolds, Stella Artois and Ted Baker. Editorial titles include: AnOther, Atlas, Brummel, The Guardian, Esquire, GQ, Harper’s Bazaar, Men’s Health, Vanity Fair, Wallpaper* & Vogue.