Manuel Ferrigato : Authenticity and sportiness – outdoor shots for the catalog of Sport Conrad and advertising agency NAGEL
Manuel FERRIGATO photographed the latest edition of the Sport Conrad catalog. The outdoor photos were shot in and around Garmisch-Partenkirchen. The photos capture disciplines such as running, climbing, hiking and biking in casual moments – with a focus on authenticity and sportiness. The topic of outdoors was also taken into the studio: Serving as the backdrop were drawings by Munich-based movie poster painter Rene Birken, which were created during the shoot. The outfits were staged in front of a series of new landscapes complemented decoratively by elements from nature.
Sport Conrad is a family business in Bavaria with four stores and more than 110 years of alpine experience. As a full-service client of the Garmisch-based advertising agency NAGEL, which actively supports them in all areas of advertising. Creative responsibility was in the hands of NAGEL advertising agency.
CREDITS
Client Sport Conrad
Advertising Agency Nagel Werbeagentur
Styling Belinda Klaus
Hair & Make-up Anna Ploch
Photographer Manuel Ferrigato
About MANUEL FERRIGATO
Manuel captures genuine expressions of man and nature. Intimate, at times vulnerable portraits, landscapes of liberatory vastness or the intensity of sports unfold a catching power in the almost incidential moments selected in his work. In his photography Manuel plays with the elements of a given moment: The natural light, the atmosphere of a specific place and how both affect the individual in front of the camera. Each picture points beyond itself. It invites the observer to make up a story on his own. Altogether the images testify an inner attitude of humility and enthusiasm for life in all its forms. Originally from South Tyrol, Italy, Manuel is now based in Munich. His work has been published internationally in campaigns, editorials, catalogs and reportages.
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