31.01.2022  •  Photographers NEWS

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MICHAEL HANISCH presents the new RENAULT TRAFIC campaign, photographed with strong storytelling for Publicis Conseil and Renault in Valencia

Michael HANISCH realized the campaign for the new RENAULT TRAFIC, with both dynamic flair and elegance expressed in its modern design. Following an extensive round of scouting in advance, Michael and his team chose the greater Valencia area as the perfect hub for the shoot.

“The idea was to present the vehicles in a realistic environment with lots of emotion. The viewer remains a silent observer of the atmospheric scenes. We tell stories which are staged with the help of strong characters. We find ourselves first in front of the studio of an artist sending off his perfectly protected works. Then in a further scene, we watch the construction of a boat hull in a carpentry workshop. We continue to watch as a deliveryman goes about his work, then find ourselves on a construction site with unusual architecture, and finally, we see the entire model fleet arranged in a semi-circle at the port shortly after sundown. The atmosphere is cinematic and full of life. The spread is supported by single shots of the models,” the photographer tells GoSee.

It was photographed on commission for Publicis Conseil and produced by Prodigious. Post production was taken care of by vividgrey & GoSee Member STEFAN EISELE. “A big thank you goes to the fantastic team without whom the production of these numerous motifs would not have been possible.”
CREDITS
Client     Renault
Production     Prodigious
Advertising Agency     Publicis Conseil
Post Production     Stefan Eisele Postproduction
Photographer     Michael Hanisch
Post Prod     vividgrey

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 
MICHAEL HANISCH photographs campaign for the New Renault Trafic

  MICHAEL HANISCH photographs campaign for the New Renault Trafic

 



About MICHAEL HANISCH
Michael Hanisch is a commercial photographer based in Berlin. He studied Photo Design in Berlin, graduating in 2009. In the past, he has worked as an associate and retoucher for many a-list photographers in the transportation sector. During the last few years, Michael has been shooting all over the world; collaborating with creative people and making ads for local and international brands. He often joins forces with well-experienced artists and is capable of providing high-end photo, cgi and film productions. In addition to client projects, he loves to swap crazy ideas and to work on exceptional projects.

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