MICHAEL HANISCH presents the new RENAULT TRAFIC campaign, photographed with strong storytelling for Publicis Conseil and Renault in Valencia
Michael HANISCH realized the campaign for the new RENAULT TRAFIC, with both dynamic flair and elegance expressed in its modern design. Following an extensive round of scouting in advance, Michael and his team chose the greater Valencia area as the perfect hub for the shoot.
“The idea was to present the vehicles in a realistic environment with lots of emotion. The viewer remains a silent observer of the atmospheric scenes. We tell stories which are staged with the help of strong characters. We find ourselves first in front of the studio of an artist sending off his perfectly protected works. Then in a further scene, we watch the construction of a boat hull in a carpentry workshop. We continue to watch as a deliveryman goes about his work, then find ourselves on a construction site with unusual architecture, and finally, we see the entire model fleet arranged in a semi-circle at the port shortly after sundown. The atmosphere is cinematic and full of life. The spread is supported by single shots of the models,” the photographer tells GoSee.
It was photographed on commission for Publicis Conseil and produced by Prodigious. Post production was taken care of by vividgrey & GoSee Member STEFAN EISELE. “A big thank you goes to the fantastic team without whom the production of these numerous motifs would not have been possible.”
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
