29.08.2020  •  Photographers NEWS

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All-electric and sustainable with an optimized range – ANTON WATTS photographs the BMW iX3 campaign for the agency SERVICEPLAN

Equipped with the BMW eDrive technology and a high-performance battery, the new BMW iX3 offers greater flexibility, efficiency and faster charging times – all-electric, sustainable, with an optimized range and innovative technological features. The latest campaign was photographed by ANTON WATTS, and it was produced by Ink & Oranges. Creative Director for the campaign was Jan Grothklags, Executive Creative Director at Serviceplan Hamburg. Anton Watts is represented by GoSee Premium Member SEVERIN WENDELER.

With a ten-year plan for sustainability, the BMW Group underscores its commitment to achieving the goals of the Paris Climate Agreement. Its focus is on expanding electro-mobility. Today, already 13.3 percent of all new cars registered throughout Europe from the brands BMW and MINI are models with purely electric or plug-in hybrid drive systems (source: IHS Markit’s New Registrations July 2020 report). This is nearly 1.5-fold compared to the average amount of all brands, which is around 8.0 percent. The company estimates that this will already reach one fourth by 2021, one third by 2025 and one half by 2030. GoSee : press.bmwgroup.com/////mehr-als-sieben-millionen-fahrzeuge-mit-vollelektrischem-oder-plug-in-hybrid-antrieb-bis-2030

 
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ANTON WATTS

ANTON WATTS

 
ANTON WATTS

ANTON WATTS

 
ANTON WATTS

ANTON WATTS

 
ANTON WATTS

ANTON WATTS

 
ANTON WATTS

ANTON WATTS

 
ANTON WATTS

ANTON WATTS