Wolfram Schroll presents 'Beautiful Machines' – industrial photos for annual reports, trade fairs, key visuals for client websites such as Alpine Metal Tech, Elwema (automotive industry), or Rhewum
Mechanical engineering is is one of the most important export industries in Germany and Austria, and several companies in this industry commission industrial photographer Wolfram Schroll. Created by means of composed exposures paired with thrilling perspectives are photographs which captivate viewers and invite them to linger.
Wolfram tells us: 'I have been working for mechanical engineering companies Alpine Metal Tech, Elwema and Rhewum for several years and support their portfolios photographically. And that is where I find them, these 'Beautiful Machines'. I love machines of all kinds, big and small, complex or crude, just the same. Alpine Metal Tech builds machines for the production of aluminum rims, Elwema produces for the automotive industry, and Rhewum manufactures screening machines for bulk materials, from sugar and salt to stones and ore.
My job is to turn these at times somewhat rough objects into 'Beautiful Machines'. Which is not always easy as the machines are often only set up temporarily and don't always function properly. Client requirements range from an objective representation to exciting key visuals for websites, annual reports and trade fairs. And since the photographer is already there, let's try to make a short video... '
