‘On the road to Neue Klasse!’ The BMW Vision Neue Klasse as a new take on the future of individual mobility – the campaign with creative retouch by RECOM
BMW Vision Neue Klasse : Experience the future now – World premiere for the latest BMW concept car, the BMW Vision Neue Klasse. With its concept, BMW is focusing on the topics of the tomorrow : The electric future, the digital journey and a circular world. RECOM was in charge of creative retouch for the visuals of the Vision Neue Klasse vehicle.
Back in autumn 2020, when a small group of BMW Group executives and board members were planning the company’s strategy for the future, one of the participants casually remarked : “What we are talking about here right now is as important and has the same potential as our Neue Klasse in the 1960s.”
With its Neue Klasse in 1962, BMW had already reinvented itself once. The compact and sporty sedans of the series resonated with the zeitgeist, bringing forth a ‘new class’ of vehicles. Modern technology, dynamic design and sporty handling set standards and defined sheer driving pleasure. Suddenly, as if the missing piece of the puzzle had been found, the product, brand and image were in perfect harmony. Neue Klasse marked the beginning of BMW’s rise to becoming a company of global standing. The very origin of the BMW we know today. The BMW Vision Neue Klasse concept car is the next quantum leap into a new era.
“With the Neue Klasse, we are already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era,” says Oliver Zipse, CEO of BMW Group.
The exterior design is clear, elegant and timeless. The new, fully-electric vehicle architecture opens up new possibilities for the interior design. “The design of the Neue Klasse is typically BMW and so progressive it looks like we skipped a model generation,” Adrian van Hooydonk, Head of BMW Group Design, tells us.
GoSee : recom.de
CREDITS
Client BMW
Production Therese Scholz von Doity
Creative Director Julia Obermeier
Post Production recomPOST c/o RECOM GmbH & Co. KG
Photographer Till Jenninger
Projectmanagement Clemens Grosslercher
FEATURING: +1
About RECOM GMBH & CO. KG
We deliver the highest calibre of CGI for stills and film, exceptional retouching, creative consulting and other digital magic. From Berlin to Brooklyn, London, Stuttgart, Paris, Munich, Sofia and now Hamburg, our international studios give us huge capacity around the clock. Each studio is unique: we pride ourselves on the creative energy and agility of a boutique operation. We’re a diverse, passionate band of creators, united by our boundless enthusiasm for visual arts. We thrive on close collaboration with creatives: clients, agencies, photographers, directors and more. These synergies — strengthened as we push boundaries and pioneer techniques together — give our work its unique aesthetic edge.
With a deep knowledge of our craft — from our origins working with analogue film, to the electrifying potential of AI — we continue to build on the foundations: sharp eyes, strong direction, and translating emotion through technology.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
