Designer Ora Ito designed the Renault R17 Concept Car - Photos HE&ME and Postproduction by RECOM .... and meet RECOM in XXL at the UPDATE-25-BERLIN
Together with the photography team HE&ME, an experimental automotive fashion series was created with the Renault R17 concept car designed by the French designer Ora-Ito. The globally positioned RECOM GROUP was responsible for post-production.
"More is more: all style, all approaches, all awesome in attitude, color and concept 🔥. Fantastic teamwork between photographer duo Yona Heckl & Tom Mennemann (aka He&Me) and Pepê Alram at our Paris Studio, who provided creative direction, along with a refined blend of automotive & fashion retouching. In perfect retro style for the rebirth of the Renault R17 electric restomod, based on the 1970s fastback coupe. And let's not forget a touch of CGI magic for that soap bubble... 🫧" Ora Ito, Designer.
The electric restomod R17 x Ora ïto is the fourth in the series of designer-created reinterpretations of legendary models from Renault's past. Carbon body, retro-futuristic interior, exclusive "Galactic Brown" color: the R17 is reborn in a striking, ultra-modern style and with an unprecedented 270 hp (199 kW) electric motor that gives you 400 km of autonomy in style. >The trend-setting model was presented for the first time in October '24 at the Paris Motor Show.
"My job is to offer the consumer an object without any complication that gives the appearance of simplicity because it cleverly integrates the constraints. This amounts to seeking a simple yet effective way to solve a problem. To do this I am trying to integrate complex technology, new technical possibilities, new manufacturing processes and innovative materials, all within a balanced shell for the consumer." Ora Ito, Designer.
CREDITS
Creative Director Pepê Alram
Post Production recomPOST c/o recom GmbH & Co. KG
Photographer He & Me
About RECOM GMBH & CO. KG
RECOM is set up in three units (RECOM POST + RECOM CGI + RECOM ART) – by now one of the most renowned and high-capacity ARTWORK/POST- and CGI-STUDIOS worldwide with offices in Stuttgart (Head Office), Berlin, London and New York City.
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