The CGI specialists from PX GROUP teamed up with Factor Design and stylist Irina Graewe to develop the key visuals for the ‘New in 2024’ furniture collection from COR.
“When we were developing the motifs, we wanted to showcase the exquisite product portfolio in a cozy atmosphere with interior accents. We were able to set up and arrange the props and furniture in the space remotely and in real time,” Steffen Brünner from PX tells GoSee.
The images can be used for information purposes or as an inspiring lookbook – featuring product presentations such as ‘A comfy dining room rings the dinner bell’ or ‘Sweet rooms are made of this’.
At the heart of COR is also sustainability: Since late 2023, COR customers have been able to return pre-owned furniture through the CORever second-life program, which is then refurbished for resale by the family-operated company based in Rheda-Wiedenbrück. For the initiative, CORever has just been awarded the 2024 German Award for Sustainability Projects.
For more CGI work samples by PX GROUP, contact Steffen Brünner and his team directly.
CREDITS
Client COR Sitzmöbel
Advertising Agency Factor Design
Post Production PX Group
Styling Irina Graewe
About PX GROUP
PX Group: uniting the Post-Production houses PX1 Berlin, PX2 Hamburg and PX5 Munich. Our specialist knowledge comprises CGI for still and animation imagery, creative Retouching and Prepress. The skills and passion of our digital artists are our most valuable asset; working closely together with agencies and photographers in house or on location. Our dedicated teams, (specialised in the areas People, Fashion and Beauty, Still-life and Automotive), compliment one another to form complex and top performing units.
GoSee : px-group.de