STANLEY’S POST presents you ‘Own The Floor’ - the global NIKE campaign, post-produced for Wieden + Kennedy, London, on GoSee.News
The ‘Own The Floor’ campaign from NIKE continues to make a big splash all over the globe – spreading a contagious buzzing vibe. And no, it’s completely AI-free. The wonderful models were photographed by Suzie and Léo.
GoSee Member STANLEY’S POST was in charge of post production. The executive agency was Wieden + Kennedy London.
Dancing once again proves to be a perfect expression of individuality and fosters a sense of community. At the same time, it promotes self-confidence, conveys a feeling of freedom and makes sure your electrified body releases plenty of those feel-good hormones.
In Japan, where the campaign originally began, dance has more fans than soccer. In schools, dance has been a required subject for quite some time : “Through a campaign that included films, dance documentaries and OOH, we’ve strengthened the connection with dance communities and helped to reaffirm dance as an artistic and soulful expression of sport.” says CD Daniel Busch.
So – what are you still waiting for? Dance. And do it everywhere – own the floor !
GoSee : stanleyspost.com
08.06.2023
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