Claas Cropp : campaigns for MELTIN' POT, WOLFGANG JOOP perfume, MICROSOFT, DEUTSCHE POST, BÄUMLER, MERCEDES-BENZ, as well as GQ covers, ...
Last autumn, Italian denim label MELTIN' POT’s S/S 2010 campaign was realised in Berlin with French photographer Jean-Yves Lemoigne. JANE Garber carried out the styling and JOCHEN Pahs perfected the hair & make-up, both artists c/o BIGOUDI. PETER Klare c/o BASICS designed the elaborate set construction. The locations included the former Tempelhof airport, the erstwhile Stalinallee, as well as shots realised from a helicopter.
Last summer, Dieter EIKELPOTH c/o UPFRONT photographed the launch campaign of WOLFGANG JOOP’s new Freigeist. COTY Paris and the SelectNY.Paris agency commissioned the assignment, with CD Olivier van Doorne. The Claas Cropp Team were responsible for the production, location scouting and the live video casting.
The TV spot, which is currently on air was realised simultaneously. Another Man’s Fashion Editor David St. John James carried out the styling, Cemal fixed the hair and Yasmin Heinz applied the make-up.
The BÄUMLER campaign was shot at the Berlin studio for a third consecutive time, for the A/W 2009 collection, which is sadly, for the time being, their last. This time round, Markus Jans was the photographer, once again under the creative direction of Donald Schneider. ISABELLE Thiry c/o BIGOUDI headed the styling, Steffi Willmann was in charge of grooming.
The Claas Cropp Team organised the shoot of the Windows 7 German launch campaign for MICROSOFT and photographer Fergus PADEL c/o K STIEGEMEYER. Parallel to the filming of the TV spot, testimonials were shot at various locations in Berlin. A SPD campaign was previously realised with Fergus for the German Election Day.
A campaign, celebrating the Athletics World Championship in Berlin in summer, was realised for DEUTSCHE POST, shot by Levon Biss. The Claas Cropp Team took care of the production, location scouting and live casting.
Following an elaborate street and live casting with photographer Olaf Blecker, a large scale underwater shoot was organised for BASF with the Wieden & Kennedy agency, Amsterdam. As previously announced on GoSee, children of various nationalities were photographed in a specially made glass water tank holding almost 3,000 litres, at SPREEGRAPHEN STUDIO, Berlin.
Two shoots for SCHWARZKOPF in Düsseldorf with New Yorker photographer Stéphane Coutelle were also already mentioned in the last GoSee News. These pictures have now been released.
Jim Rakete photographed the latest MERCEDES-BENZ commercial vehicle 2010 calendar and was supported in the production, location scouting and the elaborate street casting of the testimonials. More work with Jim soon followed, this time with a shoot for BOSCH coffee machines press material.
Never change a winning team: Karel KÜHNE c/o GUNDA PATZKE photographed images for the MINI COLLECTION catalogue for a fourth consecutive time. This time round JANE Garber c/o BIGOUDI carried out the styling, ANDREAS B. c/o BASICS was in charge of the hair and make-up and Alexander Kunz realised the set design.
New campaign images were also realised for NAVIGON. The sequel to the campaign, which began last year, with elaborate set constructions in a Berlin film studio, was once again photographed by Grégoire Alexandre from Paris.
An international campaign production was realised for SIEMENS with photographer Markus Altmann at a fashion boutique in Berlin.
An extensive pool shoot for DEUTSCHE KREBSHILFE cancer aid, shot in Berlin and the Brandenburg surrounding areas, was organised by the Claas Cropp Team for Piet Truhlar. This was swiftly followed by a production for NUTELLA, also with Piet.
The CARITAS annual campaign was once again relaised with photographer Mathias BOTHOR c/o GUNDA PATZKE. This time the theme was ‘age’. Following an extensive ‘street’ casting, elderly people were photographed at various old people’s homes in Berlin. New motifs have also been released from the BILD campaign, which has been running since 2008.
A total of two productions were supervised for KADEWE: an outdoor fashion shoot in Brandenburg’s Uckermark, photographed by Elisabeth TOLL c/o NERGER M&O and a studio production for the KADEWE Christmas gift book, photographed by Stephan ABRY, also c/o NERGER M&O.
A shoot was organised in Erfurt for Thüringen’s SPD candidate Christoph Matschie’s election campaign and photographer Oliver HELBIG c/o K STIEGEMEYER. Back in Berlin, a campaign production was realised for BAUR VERSAND with photographer Ulrich Hartmann.
Photographer Marcus Gaab was given the opportunity of shooting the entire SZ MAGAZIN fashion issue with actress Karoline Herfurth. He called in the Claas Cropp Team to lend him the support he needed. Once again, the shoot took place at the Uckermark, as well as at Marcus’ studio in Berlin.
Several productions and covers were realised for GQ and GQ STYLE, including ones with photographers Cellina von Mannstein, Lee Strickland, Lorenzo Agius, Markus Jans and Philipp von Hessen. They photographed celebrities including singer Jan Delay, and actors Til Schweiger and Daniel Brühl.
Various catalogue productions were also on the agenda – this time round they mainly took place in Berlin and Hamburg for KARSTADT, EDUARD DRESSLER, ALVIERO MARTINI, TEXMAN, ENGBERS and EMILIO ADANI with photographers Wolfgang Stauber, Morten Bjarnhoff, Luigi Cassinelli, Anders Kavin, Thomas SCHMIDT and Till BECKER c/o LILA MANAGEMENT.
Additional editorials were produced for BUNTE with Ali Kepenek and UPSTREET MAGAZINE, UK with Ben Morris.
CREDITS
Client Meltin' Pot
Production Claas Cropp Creative Productions
Styling Jane Garber
Hair Jochen Pahs
Make-up Jochen Pahs
Photographer Jean-Yves Lemoigne
About CLAAS CROPP CREATIVE PRODUCTIONS
Claas Cropp Creative Productions is a full service production company with vast experience in all areas of still photo production, location scouting, casting, and art buying. Based in Berlin, we work nationally and internationally on all kinds of photographic shoots, from fashion to cars, from editorial productions to worldwide advertising campaigns.
We partner with photographers, agencies, and clients to support them in all aspects of production - from budget estimation through artist selection, casting, location scouting and organization on-site, to a transparent settlement of the production expenses. Our expertise enables us to find the best solutions for our clients' needs. We counsel throughout the entire project – from the early planning stages to the post-production wrap-up.
Since the company’s founding in 2007, we've successfully worked on more than 500 productions. The roster of clients we've worked for includes popular international brands and companies such as Louis Vuitton, Brioni, Coty, Adidas, Nike, Lacoste, Apple, Lufthansa, Mercedes-Benz, Disney, Siemens, Microsoft, Deutsche Bank, P&G, Credit Suisse, BMW, Volkswagen and Audi, Men's Vogue, Elle Italy, Vanity Fair, GQ, Monocle, and Achtung, shot by photographers such as Annie Leibovitz, Jean-Baptiste Mondino, Ellen von Unwerth, Martin Schoeller, Uwe Düttmann, Nadav Kander, Daniel Jackson, Glen Luchford, Julian Broad, Roxanne Lowit, Blinkk, Marco Grob, Tom Nagy, Joachim Baldauf, Wim Wenders, and Jim Rakete.
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