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01.04.2021  •  Photographers NEWS

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Canoo’s New Pickup Is All-Electric, All-American - Ready For Work & The Weekend!  JEFF LUDES photographs the fully electric truck in the snow for sensational electric vehicle startup CANOO

CANOO has just unveiled its all-electric pickup truck – including flip-down side tables and a modular bed with space dividers. The company headquartered in Los Angeles which develops groundbreaking electric vehicles has designed its pickup truck to be space efficient and still have massive cargo capacity on the smallest footprint possible. Deliveries are planned for 2023. So, it looks like we still have to be patient for a while. JEFF LUDES already had the pleasure of staging the path-breaking vehicle in advance.

“In the snowy days of December, Recom Farmhouse teamed up with me to produce a series of images for Canoo and their new fully electric pickup truck. After meticulously scouting possible locations, we all headed to California’s Eastern Sierras region, with a full shot list, yet plenty of room for improvisation. Beautiful conditions welcomed the team, with freshly fallen snow, amazing talent, and perfect styling.

After shooting for two days, the final images were selected, a mix of well-planned and coordinated setups and quick off-the-cuff grabs. Over the coming weeks, I worked with the Recom Farmhouse team in New York to integrate the CGI vehicle, setting final angles and lighting, with an eye always toward a natural look.”

“We are so passionate about building vehicles that can change people’s lives,” says Tony Aquila, Executive Chairman at Canoo. “Our pickup truck is as strong as the toughest trucks out there and is designed to be exponentially more productive. This truck works for you. We made accessories for people who use trucks – on the job, weekends, adventure. You name it, we did it because it’s your platform and she’s bad to the bone.” Further information is available on the website of the manufacturer: CANOO.

 
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