ALEX - A Journey Into the Subconscious - The First Narrative Fashion Film by Luca Spreafico
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Exploring the more narrative soul of fashion film while remaining true to the genre’s strong focus on aesthetics, Alex tells us about a woman who is reliving and working through a trauma. Inspired by EMDR therapy, the film examines abandonment during childhood as something which is likely to accompany us into adulthood. Through an experimental, movement-driven approach, Alex takes us on a journey into the human psyche.
From the music composition and fashion design to the photography and choice of location, everything about Alex has been imagined to recreate a dreamlike scenario. Shot in a historical villa in the Lombard region of Italy, the film uses dance as a method of release to help process trauma. Main character and dancer Silvia Bonavigo thus confronts her fears by interacting with the space around her through a series of choreographed movements. In this collaboration with Italian label Kappe by Federica Bonifaci, the iconic capes of the mono-product brand were selected to emphasize and complement the gestures of those who wear them.
Breaking away from pre-conceived video genres, Alex finds itself at a crossroad between fashion film, short film and dance video. The film is a personal project and the director’s first narrative work. Spreafico comments on the production : “Alex has been in the pipeline for quite some time. It’s a project that has helped me to experiment with a different format and move closer to the content I want to create in the future as a director and photographer.”
Alex has been selected by more than 25 international festivals, with ten nominations and winning five awards, including Best Actress at A Shaded View on Fashion Film, Best International Fashion Film at the Buenos Aires Fashion Film Festival, and Best Performance at the Canadian Fashion Film Festival.
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