Heineken® Silver is by no means an extra-cold version of Heineken® Original; it’s an entirely new beer that aims to appeal to a broader range of consumer tastes. The campaign for the new taste experience was photographed by Louise CARRASCO c/o LGA MANAGEMENT.
HEINEKEN : “Heineken® Silver is brewed at an ice-cold temperature of -1°C for an extra refreshing taste. The result? An accessible & unique 4% premium lager with a crisp and subtle finish paired with the signature fruity aroma of Heineken® Original. Now that’s extra fresh, for real!
What makes Heineken® Silver different than other Heineken® beers is that it experiences a storage period at ice-cold temperatures. Heineken® Silver is brewed at -1 C to allow a cold haze to form, which can be filtered out. This helps to remove proteins and harsh tannins, giving Heineken® Silver its wonderfully refreshing taste and a more accessible, easy-to-drink finish.”
Heineken® Silver is marketed in 19 countries, including Albania, Bulgaria, Denmark, Finland, France, Gibraltar, Greece, Hungary, Italy, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland and the UK. Over the course of 2022, it will also available in the restaurant and hospitality industry in Norway.
GoSee : heineken.com & lgamanagement.com
AGENCY: PUBLICIS CONSEIL
ART BUYER: FLORE SILBERFELD
CREATIVE DIRECTORS: ANTHONY CLOUET & NICOLAS DENIS
PHOTOGRAPHER: LOUISE CARRASCO C/OLGA
PRODUCERS: NICOLAS BILLON, MANUEL MORALES, JADE OCCHIPINTI
MODELS: VICTOIRE VIEYRA & ADIL CAFASSO
HAIR & MAKE-UP ALEXIA BOIZET
STYLIST JEANNE FAUCHER
SET DESIGN: ACCOUDOR WORKS