12.01.2023  •  Advertising NEWS

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Not only a good idea for the holidays : Stephie BRAUN c/o BOSCHTOBANRAP photographs for AIR UP, the first scent-based drinking system in the world

Don’t forget to hydrate! –  Since 2017, the start-up by the name of air up GmbH, a spin-off of the Munich Technical Univerity, has been working on a bottle that flavors water by means of retronasal olfaction. That is, the water is transported to the mouth together with volatile gaseous flavorings which are separated from the water and perceived through retronasal olfaction.

“Drink only water, but experience flavor. The bottle, together with our pods, gives your water natural flavor through scent alone. Did you know that taste is perceived to a large extent by our olfactory receptors – where our brain interprets the scent ultimately as taste? Fascinating isn’t it? Precisely what we take advantage of: The flavors in our pods are perceived as taste while you drink. Completely automatically.” AIR UP.

For the equally innovative and ingenious beverage idea, Stephie BRAUN c/o BOSCHTOBANRAP photographed the motifs presented here.

GoSee : air-up.comboschtobanrap.com

 
Featuring: +6
BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

 
BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

 
BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

 
BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

 
BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

 
BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

 
BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

 
BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

BOSCHTOBANRAPc/o STEPHIE BRAUN FOR AIR UP HAPPY XMAS

 
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