Born in 1906, Canadian native Aloha Wanderwell, aka Idris Galcia Hall, whose maiden name was Welsh, was a real-life female Indiana Jones, and that even long before his time – she was an explorer, filmmaker, wife and mother. At the early age of sixteen, she was the first woman to drive around the world. Her car : a Ford Model T. Aloha visited places which no one, man or woman, from the West had ever seen before. She kept journals of her travels in which she documented every step along the way, every country, every discovery and every encounter on her adventures and subsequently held lectures on her extraordinary experiences.
Ford is honoring the courageous trailblazer Aloha with the special edition model FORD ALOHA CX740S, and Patrik JOHÄLL c/o B&A REPS GERMANY photographed the campaign for it.
Aloha’s bold expedition began in Paris and took several years. We read on Wikipedia : “Idris began her adventurous career when she met her traveling companion Walter ‘Cap’ Wanderwell in 1922. They married in 1925 and had two children. As they continued to travel the world, Aloha Wanderwell performed on stage, giving travel lectures against the backdrop of a silent movie entitled ‘With Car and Camera Around the World’. The Wanderwells made films of their travels on 35mm nitrate and 16mm film which are now kept in the archives of the Library of Congress and the Academy of Motion Picture Arts and Sciences.”
She was supported from beginning to end by the Ford Motor Company. The reason being that the vehicle she had chosen was Ford’s Model T ‘Flivver’. Why? Because it was reliable and easy to repair.
Ford also had an extensive dealer network which Aloha referred to as the ‘the only global spare parts service.’ Which is how she received technical support Ford at several stops on her journey. And when that was not possible, Aloha became creative : At times, she substituted kerosene for gasoline, or mashed bananas were used for lubricant. In India, she relied on oxen to tow her Ford Model T across mud flats and rivers. Her journey lasted more than seven years and took her to 43 countries.
Aloha made her last appearance for 150 family members and guests, including Dr. Pete Lee, Curator of the Natural History Museum in Los Angeles, in the year 1982. She died at the age of almost 90 on 4 June, 1996.
GoSee : alohawanderwell.com & ba-reps.com
ARTIST Patrik Johäll c/o B&A REPS Germany
PRODUCTION TWENTYFOUR SEVEN
POST PRODUCTION & CGI by SUPERSTUDIO