YES WE PROMPT & NINA LEMM (Prop Styling & AI Artist) for MYTHERESA MEN ‘New Arrivals’
The AI representation YES WE PROMPT was commissioned by MYTHERESA with the ‘New Arrivals’ campaign. Chosen for the job was the experienced prop stylist and AI artist NINA LEMM, who created the perfect settings for the 3D boxes, including post production for MYTHERESA MEN thanks to her expertise. The collaboration included Jon Grossert, Brand Director Menswear of Mytheresa, and Julian Paul, Chief Creative Officer of Mytheresa.
Nina Lemm tells us about the AI production: “It feels like a glass ceiling has opened up for me. I can finally create images completely by myself and have final edit. Plus, the playful side of AI matches my style of working exactly – experiencing surprises again and again throughout the creative process is exciting. I can also very well imagine a workflow where I don't work alone but am regularly part of the photography team. We could create wonderful backgrounds that wouldn’t be possible otherwise. I can hardly wait!”
Ever since it was founded, Mytheresa has stood out through its extraordinary projects, including global events, capsule collections and memorable moments in collaboration with the world’s most coveted luxury brands and sought-after designers. The luxury fashion online retailer also demonstrates that it is always up-to-the-minute by embracing cutting-edge developments such as the innovative use of AI for modern applications.
Feel free to contact Claudia Bußjäger for information on possible AI collaborations for creatives, brands and agencies.
GoSee : yesweprompt.de/
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