‘Duality Untamed’ - the BMW M5 meets style icon and fashion designer Justin O’Shea, with photos by Manuel NAGEL c/o WILDFOX RUNNING
Designer and style icon Justin O’Shea is the new testimonial for BMW’s high-performance M5 sedan. He was photographed on set by Manuel NAGEL c/o WILDFOX RUNNING (production: Parasol Island).
The Australian native has made a name for himself with his distinctive personality, his very own personal style as well as a passion for sports and staying fit. From his work as CD of Brioni, to founding his own SSS World Corp. fashion label, or even his role today as CD and consultant for LVMH Moët Hennessy, O’Shea loves extremes and all things seemingly contradictory. Characteristics perfectly embodied by the all-new BMW M5, according to BMW.
We have an excerpt from an interview with BMW for you:
BMW: If we understand ’Duality Untamed’ as something that may seem contradictory at first glance, do you see such antagonistic aspects as a contradiction or more of a strength?
O’Shea: Definitely a strength. What I love about the M5 is that you can look at the car five times in one day and feel a different emotion each time. The aggressive character can be hidden or enhanced based on your driving intention or mood. It’s like a symbiotic relationship. The car adapts and reacts to how you are feeling. The ability of the M5 to be a badass race car or a family car on the same day is incredibly unique.
GoSee : wildfoxrunning.com
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