‘THE FUTURE IS BRIGHT’ for the brand new BMW VISION NEUE KLASSE X, with a launch campaign photographed by BEN & MARTIN in Spain for THE GAME
Tech Magic – With the BMW Vision Neue Klasse X, the BMW Group grants a first glimpse at the future of sports activity vehicles based on the all-electric architecture of the Neue Klasse.
At the IAA 2023 last fall, the BMW Group presented a clear vision of the brand’s future sedans with the BMW Vision Neue Klasse. The latest version of which now gives us a peek at the BMW X models of the future.
Booked by THE GAME to realize the various launch campaigns and SoMe motifs was photography powerhouse BEN AND MARTIN, a.k.a BAM. Together with the creatives from THE GAME, Team BMW and production company Sterntag, it was off to Spain for the shoot. The result is a fresh, confidently stylish mix full of atmosphere – staging the innovative lifestyle flair and premium character of the Vision Neue Klasse X in emotive visuals.
BMW on the automobile of the future : “The experience in the interior of the BMW Vision Neue Klasse X is truly fascinating thanks to display surfaces, light, and sound paired with select materials and colors. Carefully coordinated and interlocking. Upon opening the door, passengers are welcomed by an interplay of light and sound emanating from the central display and encompassing the entire front interior thanks to ambient lighting. The backlighting of the knitted material in the cockpit creates a new and impressive effect. In the Vision Neue Klasse X, a fusion of real and digital worlds creates an entirely new mobility experience.”
The look & feel were created in collaboration with Digitales Leben & THEPOST.CLUB.
GoSee : bmw.com///bmw-vision-neue-klasse
GoSee : benandmartin.com
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