01.01.2025  •  Transportation NEWS

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BEN & MARTIN photograph the global campaign for BMW Vision Neue Klasse X and BMW Vision Neue Klasse

CREDITS / DETAILS / VIDEO EMBED LINK

BEN & MARTIN

The all new Vision Neue Klasse X and Vision Neue Klasse shot by BAM

Client: BMW
Production: Sterntag Film
Advertising Agency: The Game
Creative Director: Mathew S. P.
Art Director: Amadeus Weineck / Annika Zilliox
Producer: Lina Bugeja / Marie Éstelle Laudenbach
Post Production: THEPOST.CLUB
Styling: Natalie Schneider @Ligawest
Photographer: BEN & MARTIN

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"The Neue Klasse is much more than just a car or a specific concept; it is redefining the BMW brand – and, at the same time, will be more BMW than ever." Oliver Zipse, Chairman of the Board of Management of the BMW Group

BAM, aka Ben and Martin, had the opportunity to photograph the global campaign for the BMW Vision Neue Klasse X and BMW Vision Neue Klasse. 'We had the honor of shooting the global brand campaign for BMW’s all-new visionary concept: the BMW Vision Neue Klasse X. It was an exhilarating joyride, bringing this vision to life with over 120 assets, including OOH motifs, social media content, and press shots, all produced in collaboration with Sterntag Berlin under an all-in-one production approach.

Additionally, we captured the BMW Vision Neue Klasse Limousine on set, as it also played a key role in the BMW Vision Neue Klasse X campaign. We’re thrilled to share some selected favorites from this incredible project, which continues to inspire, with many stunning images already featured here on GoSee. A massive thank you to the entire team at BMW Group, THE GAME, and Sterntag Berlin for trusting us and granting the creative freedom to do what we do best.'

CREDITS
Client     BMW
Photographer     BEN & MARTIN
Advertising Agency     The Game
Creative Director     Mathew S. P.
Art Director     Amadeus Weineck / Annika Zilliox
Production     Sterntag Film
Producer     Lina Bugeja / Marie Éstelle Laudenbach
Post Production     THEPOST.CLUB
Styling     Natalie Schneider @Ligawest


Ben and Martin travelled around the world twice before teaming up as a photo duo specializing in lifestyle automotive shoots. Their exuberant images match the duo's own high energy and never betray the expertise and planning that goes into the shoots, looking instead spontaneous and relaxed. Movement and light are consistent tools in BAM's great skillset and clear admiration for candid portraiture and a snapshot aesthetic.
 
CREDITS
Client     BMW
Production     Sterntag Film
Advertising Agency     The Game
Creative Director     Mathew S. P.
Art Director     Amadeus Weineck / Annika Zilliox
Producer     Lina Bugeja / Marie Éstelle Laudenbach
Post Production     THEPOST.CLUB
Styling     Natalie Schneider @Ligawest
Photographer     BEN & MARTIN



About BEN & MARTIN
BAM Photographers are Ben & Martin, two professional advertising photographers, based in Cologne/Germany. After traveling around the world twice, working and sipping coffee on each continent of the planet, they teamed up as BAM Photographers to share our skills, love & passion for photography. Wether it be People, Portrait, Cars, Landscapes, Architecture or CGI, they put 100% effort into each project while keeping a good vibe. 

 


GoSee : benandmartin.com

 
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