Campaign visuals for the MERCEDES EQS rely on medium format backplates 📸 and HDR domes from MAGROUND
MAGROUND is delighted to share the marketing visuals for the brand-new, all-electric MERCEDES-BENZ EQS with you : “These visuals were created using virtual production techniques, including medium format backplates 📸 and HDR domes from MAGROUND. The result: outstanding CGI visuals that truly capture the innovative nature of the EQS. Not only is the car itself a big step towards reducing emissions and promoting sustainable transportation in the luxury segment; moreover, the production of these visuals also contributes to a more sustainable future.” MAGROUND tells GoSee.News.
And Maground continues : “Traditional photo productions can be very intensive when it comes to the use of resources, but employing virtual production techniques enables us to significantly reduce the necessary resources and the overall carbon footprint throughout the content production process. Making sustainable practices a part of the marketing strategy not only promotes a greener future, it also sets an example for other companies to follow. We are proud to be a part of this project and thrilled to see the impact that the EQS will have on the automotive industry.”
GoSee : maground.com
CREDITS
Client Mercedes-Benz
Photographer MAGROUND
About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
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