CHEVROLET celebrates diversity – real people campaign by JEFF LUDES for Commonwealth / McCann
For CHEVROLET, JEFF LUDES realized a shoot all about ‘Diversity’ in the greater Los Angeles area. “This project was a really exciting opportunity to shoot people that are all around us and important in our lives, but who aren’t often seen in advertising.” The job was under the executive of Creative Director Tammy Gumz and Art Buyer Brian Sosnowski, with production taken care of by Anne Tower.
Founded in 1911 in Detroit, CHEVROLET is today one of the largest car brands worldwide and is sold in 80 countries.
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