Ding Yi individualizes the PORSCHE Taycan Turbo S with a work of art - photos by Simon PUSCHMANN c/o UPFRONT for Saatchi & Saatchi China
For more than 30 years, Chinese artist Ding Yi has been drawing one motif : crosses. His pictures are hanging in museums, galleries, and in the homes of private collectors – and one will soon be driving the streets of Shanghai. Created as part of PORSCHE’s special wish program is an inspiring vehicle based on the Taycan Turbo S. Both on the exterior body and the interior of the sport sedan are excerpts from Ding Yi’s ‘Appearance of Crosses 2022-2’.
Simon PUSCHMANN c/o UPFRONT photographed a blue stand-in car; the exact same model as the actual art car in a set designed by him. The set was built and the pictures were taken in a studio in Shanghai. His colleague Richard Monning later shot the actual art car in Stuttgart and transferred the design elements (the crosses by artist Ding Yi) and the wheels to his car. He was also in charge of post production and finalized his set using CGI.
Ding Yio, born in 1962 in Shanghai, is one of the leading abstract artists of our times. Since 1988, Ding Yi has been using the visual symbols x and + in his paintings. Over the past 30 years, he has experimented with several forms of expression. Ding Yi has reflected on urbanisation with concrete art and attempted to express more emotions from a macro perspective. Ding Yi’s works are purchased by renowned museums such as the Centre Pompidou (Paris), the M+ Museum (Hong Kong) or the British Museum (London) (source: Porsche).
Client: Porsche (China) Motors Limited, agency: Saatchi & Saatchi China, production: MotoProduction China, photography and set design: Simon Puschmann, additional photography, CGI and post production: Richard Monning
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