In October, the creative team from MEY & EDLICH went to Amsterdam with photographers Torsten Ruppert and Patrick Schwalb for three weeks to photograph the catalogues for the Spring/Summer 2022 collection. JAN RUINARD was in charge of production on location. “All together, we visited more than fifteen different locations to get the job done : renovated dock areas, surf and beach clubs in the coastal towns of Bloemendaal and Zandvoort just outside of Amsterdam, a local tennis club and a rooftop basketball court, city streets, Amsterdam’s business district and more. The first results of this production can now be seen on the website and social media channels of this very respectable online fashion shop.”
Creative Director was Torsten Gatterdam. In front of the camera stood male model Aiden Brady, among others (styling by Kaja Freund, hair & make-up by Dirk Neuhöfer).
Founded in 1870 in Leipzig, MEY & EDLICH is the oldest, still active mail-order business in Germany. “Nearly thirteen years ago, our brand was given a significant relaunch thanks to a new, young team that took over the leadership,” says Thomas Meurer, media spokesman at Mey & Edlich. “In addition to our online shop, our customers enjoy the tactile experience of our monthly magazine.” Aside from the basics such as underwear, shirts and suits, customers really appreciate little specialties. “For instance, our fine liberty prints on silky soft shirts, which are updated every season. Or our frock coat with a print of an original ad from the early years of Mey & Edlich,” says Laura Aileen Schäfer, buyer at Mey & Edlich.
Jan Ruinard Productions is a full service production company for photography, (online) videos and online content in the Netherlands (Amsterdam & Rotterdam). We provide services tailored to the needs of Dutch teams worldwide and of international photographers, directors, fashion brands and production companies working in Holland. For our clients, we take care of all organizational and productional activities – including excellent location services – both for fashion and advertising productions.