JEFF LUDES directs and photographs for the SUBARU ASCENT and Designory in the US – ‘Love is now bigger than ever’
CREDITS / DETAILS / VIDEO EMBED LINK
JEFF LUDES and his team spent four days with the Designory crew in Southern California where they realized stills and videos with the SUBARU ASCENT. On two of the days, they chased the ASCENT in an arm car, with DP Jerome Wald III at the controls and Jeff in the director’s chair. The other half of the shoot was dedicated to stills, with Jeff covering a variety of action, static, interior, and lifestyle shots. It all took place under a veil of secrecy to avoid leaking the updated model from Subaru.
‘Love is now bigger than ever’ is how SUBARU describes the new model. With flexible seating for up to eight passengers, the ascent can take the whole family along on every adventure. The Ascent is built in the United States for long-lasting quality. 96 % of Subaru vehicles sold over the past ten years are still on the street today according to the manufacturer.
Also on the team were Creative Director Scott Izuhara, Art Director Wil Conerly, Art Buyer Lisa Matthews, Assoc. CD Terry Prine, Exec. CD Steve Davis as well as stylist Mark Auria. Production was taken care of by Anne Tower.
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CREDITS
Director Jeff Ludes
DOP Jerome Wald III
Production Anne Tower
Advertising Agency Designory
Creative Director Scott Izuhara
Art Director Wil Conerly
Art Buyer Lisa Matthews
Styling Mark Auria
Photographer Jeff Ludes
ASSOCIATE CD Terry Prine
EXECUTIVE CD Steve Davis
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
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09.11.2022