JEFF LUDES stages the all-electric HONDA PROLOGUE SUV on commission for RPA in the San Francisco Bay Area
CREDITS / DETAILS / VIDEO EMBED LINK
Fun-to-drive dynamics, innovative technology, plenty of space – the Prologue is the first all-electric SUV from HONDA that offers a driving experience that’s as comfortable as it is exhilarating. It’s been on the US market for several weeks now, and JEFF LUDES was given the thrilling opportunity to photograph Honda’s first all-electric SUV in one of his favorite locations: the San Francisco Bay Area – with everything from elegant cityscapes to stunning bridges and the redwood forests.
“With a long shot list, the team kept the concepts fairly open, adapting to the best locations and opportunities that could be found. Over the course of six days, we went from downtown to the Redwood forests and finally to the rugged coast. It helped the pace of the project to shoot the running shots from an arm car, giving me full flexibility to quickly position the camera anywhere. And then, of course, the arm car got plenty of use while shooting the video portion of the project.” Jeff Ludes tells GoSee.News and continues: “What always blows my mind shooting in the bay is when we get to do redwoods in the morning, and ocean views in the afternoon.”
The agency was RPA Santa Monica with CD Kelly Fitzpatrick as well as Art Producers Michelle Foster and Weena De Vera. Around 40 images were created in the San Francisco Bay Area and the redwood forests. We have the results from the high-voltage adventure for you right here on GoSee. Post production came from Mainworks.
CREDITS
Client Honda
Production Gravy
Advertising Agency RPA
Creative Director Kelly Fitzpatrick
Art Buyer Michelle Foster
Post Production Mainworks
Styling Mark Auria
Photographer Jeff Ludes
ART BUYER Weena De Vera
FEATURING: +1
About JEFF LUDES
After a false start shooting skateboarding, Jeff sought professional help and enrolled at Art Center College of Design in California. He graduated in 2002, and joined Fox a few months later. Following advice to "shoot what you love," he was surprised to find a provocative challenge in automotive photography- to make a product beautiful, in an image that creates an emotional connection.
Clients include Acura, Audi, BMW, Cadillac, Chevrolet, FIAT, Ford, GMC, Honda, Hyundai, Infiniti, Jeep, Kia, Lexus, Lincoln, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Renault, Subaru, Toyota, Volkswagen.
GoSee : jeffludes.com
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