25.11.2023  •  Transportation NEWS

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MERCEDES-BENZ presents its ‘The Hunt for Glory’ campaign on GoSee plus an interactive League of Legends Esports online adventure

Mercedes-Benz has been an active sponsor of esports for quite some time, like now for the League of Legends World Championship which took place mid-November in Seoul and Busan, South Korea. And what could be more befitting to celebrate the Worlds as the crowning event of the LoL Esports season than the new global Mercedes-Benz campaign ‘The Hunt for Glory’ and a virtual scavenger hunt?

 

The combination of technological progress, a passionate community and the will to constantly improve has paved the way for Korea’s pioneering role in esports. Precisely the same values reflected in the Mercedes-Benz marque. “The dynamic drive and innovation found among the esports community are a perfect fit for our trailblazing and innovative corporate culture. Together with our partner Riot Games, we look forward to being part of the esports culture and creating an unforgettable experience for our fans.” says Britta Seeger, member of the Board of Management of the Mercedes-Benz Group AG, responsible for Mercedes-Benz Cars Marketing & Sales.

“Mercedes-Benz and Riot share the same innovative mindset and strive for perfection. Together with the tech-savvy esports community in Seoul, we’ve taken the Worlds experience to an entirely new level in 2023.” – says Naz Aletaha, Global Head of League of Legends Esports at Riot Games.

Kevin Bakracevic, Global Brand Campaigns & Content at Mercedes-Benz, responsible for the eye-catching campaign, tells us about the project : “We did it! Again! Next level in esports communication and the latest pinnacle. Before reaching the next pinnacle, it’s been a long creative run in a relatively short time if you know how such big campaigns work. First, we conducted a workshop together with our partners from team x (Omnicom) and Apollo18 with Marvin Ronsdorf in L.A. at the base of our partner Riot Games. We learned a lot from one another, built even more trust and received a lot of inspiration. Inspiration we put to work directly on the way back home. Brainstorming on the drive to the airport, then at the airport and on the flight back. And now, we have the result. The best part of the experience was (and is) the spirit and how we all constantly challenged each other. Every day. It was a quest for creative excellence, a creative hunt to reach the next level. It was a hunt we succeeded in together. Now comes the glory after months of extremely intense effort.”

GoSee :  mercedes-benz.com

 
'The Hunt for Glory'   MERCEDES-BENZ

'The Hunt for Glory' MERCEDES-BENZ

 
'The Hunt for Glory'   MERCEDES-BENZ

'The Hunt for Glory' MERCEDES-BENZ

 
'The Hunt for Glory'   MERCEDES-BENZ

'The Hunt for Glory' MERCEDES-BENZ

 
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