For the BMW X3, a mid-size SUV produced since fall 2003, the task was to showcase Original BMW Accessories for the BMW Spring/Summer '25 campaign in a lightweight manner. Models Simonas Pham and Carlotta S. posed for the camera of director and photographer DAVID MAURER.
Original BMW Accessories offer you everything that makes your BMW even better. From practical accessories to stylish features.
"Summer only comes once a year. With Original BMW Accessories, you can make every day special. With extra storage space for spontaneous adventures, practical storage options in the interior, or protective equipment that will help your plans survive any summer storm. Find what makes your summer unique." BMW
The campaign was overseen by experienced producer Sylvia Houari-Fah c/o BMW. PRINZ PRODUCTIONS was responsible for the production of the Customer Support 360° Seasonal Campaign. The result is 'a package of inspiring, authentic, and joyful images/video of premium Original BMW Accessories.'
On gosee.news, we present you a one-minute video and two spots on the topic of 'tires,' as well as the campaign motifs. All by David Maurer.
CREDITS
DOP Noah Mittelstaedt
Client BMW, Sylvia Houari-Fah
Production Prinz Productions
Post Production We Are Artista / Stockholm
Styling Lucia Valdevino
Hair & Make-up Milla de Wet
Model Simonas Pham & Carlotta S.
Photographer David Maurer
DIGI & Video Edit Jona Schick
BMW Technicians Stefan Burgmair & Markus Bernhard
FEATURING: Prinz Productions+3
About DAVID MAURER
Born in the midseventies, David Maurer took an apprenticeship as a photographer in a studio for car photography near Frankfurt from 1996-98. After assisting for various photographers in the field of people and transportation photography, he explored the world working on cruise vessels for 8 months, travelling to north polar region, to Antarctica and to south America. Coming back he continued assisting and started working on worldwide shootings, briefly interluded by a 10-month trip on his own to Australia, New Zealand, Papua New Guinea and Asia. In 2008 David established his own business as a transportation, people, architecture and landscape photographer. Since then he is working for a continuously growing number of clients.
GoSee : davidmaurer.com