PATRIK JOHÄLL c/o B&A REPS GERMANY staged the MAZDA CX-60 with modern flair for the campaign produced by Akkurat Studios. The agency was Scholz & Friends Vienna with creatives Marin Zumbulev, Theresa Kerschner and Julia Fölser. Post was taken care of by GoSee Member SUPERSTUDIO (production by AKKURAT.TV & Rockenfeller&Göbels.
Embracing the claim ‘Crafted in Japan’, the agency developed and produced the Europe-wide launch campaign for MAZDA’s new flagship. With the MAZDA CX-60, Mazda is expanding its crossover portfolio in Europe – while also celebrating several premieres: The new model is the first Mazda in Europe with a plug-in hybrid transmission and is optionally available with a newly developed six-cylinder in-line diesel engine.
“‘Crafted in Japan’ is just as big a step forward communication-wise as the Mazda CX-60 plug-in hybrid is for drivers. The message and how the vehicle is staged underscore what have always been the hallmarks of Mazda : The combination of Japanese craftsmanship, premium driving experience and innovative technologies. Precisely this is reflected in the Europe-wide launch campaign,” Alexander Hofmann, Executive Creative Director of Scholz & Friends Vienna tells the press.
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