“We have been toying with the idea of saying goodbye to conventional visual language in the studio for a while,” the two advertising pros from WE! shoot it, aka Michael Compensis & Thomas von Salomon c/o KELLY KELLERHOFF, tell GoSee. “Der POLESTAR 2 gave us the perfect canvas to further refine our projection technology, which we have used in our PORSCHE projects. This time, the projection is used in a descending manner. The image does not condense two-dimensionally but creates a light frame within which everything is shaped three-dimensionally.”
Alongside stills & people elements, they also produced moving image content. “Particularly the challenge of producing stills and images as if from a single source is what makes working in the studio so thrilling. The water reflections are prominently highlighted through their fine movements in the film and as a fixed pattern in the stills.”
Leonie M c/o Instyle was the model in front of the camera, who was styled by Sabine Holderer with hair & makeup by Franka Gutsche, both c/o FAME.