Transportation • 266 News

GoSee promotes artists & agencies working in the creative industry

TRANSPORTATION Lars Heberer, Creative Lead Europe of HANKOOK TIRE & TECHNOLOGY, presents us motion & stills with the very first laps of HANKOOK TIRES in Formula E – and is looking forward to UPDATE-24-BERLIN as a GoSeeAWARDS Juror

29.02.2024 • Lars Heberer, Creative Lead Europe of HANKOOK TIRE & TECHNOLOGY, is an expert when it comes to automotive productions. He is once again supporting our GoSeeAWARDS jury and looks forward to exciting project submissions – from AI to traditional photography. Plus, you can meet him in person at UPDATE-24-BERLIN. Here on GoSee, he shows us the first laps of HANKOOK TIRES as it enters the world of Formula E racing – from first test to first race.

“HANKOOK TIRES is the official sponsor and exclusive tire supplier for the FIA Formula E World Championship. Which, of course, presented us the perfect opportunity to film and photograph one and a half years of high-performance tire development in the making. Also important to us was a glimpse behind the scenes, filming even when things weren’t going as planned in order to realistically depict all aspects of tire development.” Lars Heberer tells us.

The film was shot in Seville, Calafat, and Valencia in Spain as well as in Mexico City. The project was accompanied by photographer and GoSee Member THOMAS SCHORN, who contributed around 80 post-pro

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29.02.2024 • The new MAGROUND private property photo production with more than 1300 backplates and HDRIs is now online :

“At MAGROUND, we offer private property locations that come with a property release, ensuring that all third-party rights related to the architecture, the owner, and the environment have been cleared. We have worked on extended productions for numerous villa properties that have been tailored specifically to the needs of automotive visualizations. Our content includes endless camera angles, HDR domes, and both day and night versions, all of which with a property release included.”

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TRANSPORTATION MAZDA campaign with stills and motion by Janine GRAUBAUM c/o BOSCHTOBANRAP for Scholz & Friends

28.02.2024 • Photographer and director Janine GRAUBAUM c/o BOSCHTOBANRAP staged the new MAZDA2 in the seductive color Soul Red Crystal for MAZDA and Scholz & Friends. Marked by compact size and excellent maneuverability, the Mazda2 backs great design with practicality for everyday driving needs. The model, with its flowing lines and elegant proportions, is available in colors that embrace the dynamic and equally graceful character of Kodo: Soul of Motion, Mazda’s distinctive design philosophy. We have the results straight from the shoot for you here on GoSee.

DOP: Till Girke
Production: Hetzner Produktion
Advertising Agency: Scholz & Friends
Creative Director: Sven Klasen
Art Director: Wulf Rechtacek
Post Production: recom Berlin
Styling: Nelly Hohmann
Hair & Makeup: Meike Ewan
Set Design: Nici Theuerkauf
Photographer: Janine Graubaum c/o BOSCHtoBANRAP

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TRANSPORTATION Jürgen BERDEROW c/o KLAUS STIEGEMEYER for AUDI - and meet Klaus as an exhibitor at UPDATE-24-BERLIN

28.02.2024 • Jürgen BERDEROW c/o KLAUS STIEGEMEYER photographed for AUDI on commission for the Hamburg-based advertising agency Philipp und Keuntje, which is part of the fischerAppelt Group. The executive Art Buyer for the job was Karen Schwarzer – whom you can meet at UPDATE-24-BERLIN.

Just like the Hamburg-based agency KLAUS STIEGEMEYER. Klaus successfully represents photographers and stylists – and is looking forward to a visit or two from creative contemporaries at his UPDATE booth.

The fischerAppelt Group has just merged its creative forges : “We are now combining our holistic marketing expertise : Philipp und Keuntje (PUK) is merging with fischerAppelt, play under the executive of the two CEOs, Stephan Giest and Mirco Völker, to form the creative brand Philipp und Keuntje (PUK).”

That means, PUK now has 150 employees with profound expertise in the disciplines of advertising, campaigning, social content, activating communities, and film production across five locations – in Hamburg, Stuttgart, Berlin, Ingolstadt, and Frankfurt – within the fischerAppelt Group, which has a total of more than...

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TRANSPORTATION MARC AND DAVID photograph the lifestyle campaign for the new CITROËN E-BERLINGO in southern France

28.02.2024 • Citroën has completely revamped the e-Berlingo high-roof station wagon. MARC AND DAVID photographed the accompanying campaign for the new e-Berlingo from CITROËN, the ideal leisure vehicle – designed to meet the needs of the entire family. The campaign was produced by Continental Productions in southern France. Big thanks to Nicolas, Aurélia, Canelle and Anaïs!

MARC AND DAVID are represented in France by Addict.

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