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News // 15 News by MontanariPR

MONTANARIPR presents ‘ANN IDEA’ by EYECANDY - an entertaining glimpse at the creative process behind the scenes of a video production

EyeCandy, the alter ego of film director Greg Ferro, was formed out of a passion for tabletop video, super slow-motion and macro-photos after gaining years of experience in the area of live action. As a film-tech fanatic, Greg Ferro experiments with all kinds of compositions in his videos, but mainly with liquids and powders. Whether food, beauty or technology, the approach is always the same : enough attention to detail is put into each photo to make it a signature shot.

Evolving from a directorial alter ego into a full-fledged creative factory, EyeCandy has garnered global attention for its innovative approach to commercial production, including clients such Ferrari, P&G, Unilever, Pepsico, CocaCola, Nestlé, Lego, Heineken and McDonald’s.

Their latest creation: ‘Ann Idea’. The film grants a glimpse at the creative process behind the scenes of a video production and is intended primarily for industry professionals. With plenty of humor, ‘Ann Idea’ invites viewers to immerse themselves in the various situations depicted, and presents the birth, evolution, and even the demise of creative ideas.
 
“Ideas come to life in unexpected moments or after days of intensive study. They embark on a challenging journey toward the final result – sometimes resilient, they win awards, while other times, they succumb to ‘hostile’ fire. It’s always inspiring to witness how passionately creatives defend and fight for their ideas. ‘Ann Idea’ is our ironic and somewhat raw, yet always passionate, glimpse into the magical world of creativity,” says Greg Ferro, founder and Director of EyeCandy.

EyeCandy currently operates in top studios worldwide – whether in Europe, Asia, or the US – constantly learning and evolving through collaboration and passionately exploring varius techniques.
23.11.2023 show complete article

 

featured by GoSee FILM : Cooler than the Arctic and Antarctic together : the WWF demands for the festivities at the end of the year : ‘TRANSFORM A CHRISTMAS TRADITION INTO CONSERVATION

Accenture Song and C41 proudly announce the release of the campaign for the WWF Conservation Collection. Rather than the ordinary Christmas sweaters we are all used to, the WWF Conservation Collection invites us to gift one of the four designs from the collection, made of 100% recycled and sustainable wool, to support the conservation efforts for four endangered species.

Directed by Alice Fassi and produced by C41, the video campaign opens with a nod to classic fashion films, where models often walk aimlessly, striking static and senseless poses. However, through a light-hearted yet effective tone, the narrative takes a turn as the voice-over engagingly highlights the features of the Christmas sweaters, causing the models to shed their traditional fashion personas and embody the movements of the animals depicted on their sweaters.

Models transform into creatures of the wild : one sits on the floor, playfully biting a Christmas tree like a panda; another lies belly-down, moving like a turtle; the third, with the stealthy gait of a tiger, crawls behind a small tree, shifting branches to look around; the last moves an arm as if it were an elephant’s trunk, shaking a glass snow globe containing a small animal (panda or tiger). Breaking free from the norms of a typical fashion film, they turn it into a subtle parody.

The set design plays a crucial role in bringing this idea to life. Evoking the classic Christmas fashion film aesthetic – elegant, sweet, and minimal – the setup features a neutral, colorful backdrop with elements like snow, a Christmas tree, and decorations such as glass balls and other small objects. This seemingly traditional scene awaits a transformation as models adopt animalistic movements, interacting with props and disrupting the expected ambiance.

To enhance the realism of the set, the video incorporates sound effects related to both the Christmas and animal contexts. These effects, complemented by on-set visual effects, add dynamism to the narrative. For instance, the sound of a disappearing turtle head within the sweater or the simulated trumpeting of an elephant accompanied by the tousling of the tiger’s hair adds an extra layer of parody to the story.

The WWF Conservation Collection seeks to turn the most famous Christmas tradition into something meaningful for nature. Available through radio, TV, digital, and social media channels, the campaign encourages us to embrace a festive spirit that supports wildlife conservation.

So if you want to do it right – GoSee : wwf.it/shop
20.11.2023 show complete article

 

featured by GoSee FILM : Shakerando -  C41 and Spotify present up-and-coming Italian rapper Rhove

Discover new artists on the horizon – In an intimate and compelling mini-documentary, C41, in collaboration with Spotify, has unveiled a captivating urban portrait of a young artist, Rhove, aka Samuel Roveda. The documentary gives viewers an authentic glimpse at the life and passion of this up-and-coming rap artist, all while embracing a raw and unfiltered narrative approach.

“I am not a thinker, I am a dreamer.” Rhove.

Rhove, through his lyrics, offers a window into the very essence of his artistry. He shares the passions that fuel his creativity, the purpose behind his music, and a deep connection to his beloved hometown. To ensure the utmost authenticity in storytelling, director Federico Demattè chose a style of narration that is as raw as it is real, allowing Rhove’s story to shine through unfiltered. The documentary’s visual style takes cues from ‘cinéma vérité,’ capturing everyday life through faces, looks and local scenes. A portion of the documentary is filmed in black and white to accentuate the raw street credibility and maintain an urban, gritty feel that showcases the unfiltered reality of Rhove’s world.

The documentary unfolds in three chapters: an incipit, an interlude, and a final scene – metaphorically illustrating Rhove’s path to success. The narrative focuses on the topics of community, friendship, sports and the creative process, following Rhove’s footsteps through his beloved Rho and his artistic journey.

“Songwriters are the heart of the music industry, and we’re proud to bring greater visibility to their craft with RADAR Songwriters. We’ve introduced international hitmakers such as Ines Dunn, Natali Noor, Alessandro La Cava, Beach Noise and more to new fans across the globe. We’re excited to continue to elevate the next generation of songwriting superstars with RADAR.” Jacqueline Ankner, Songwriter & Publishing Relations Manager at Spotify.

Spotify - Rhove’ represents the collaborative spirit of C41 and Spotify in their pursuit of showcasing the vibrant stories of emerging artists. This mini-documentary not only grants a close look at Rhove’s artistic journey but also underscores the importance of embracing authenticity and raw storytelling in the world of music and filmmaking.

“Since 2020, RADAR has been the global home for what’s next in sound, lifting up rising artists, burgeoning songwriters, and promising podcasters as they develop and expand their global reach on the path to superstardom. To best represent the wide breadth of RADAR and strengthen its commitment to bringing emerging talent to the forefront, we’re taking a step forward in our journey of inviting listeners to witness the future of music, songwriting, and podcasting by bringing them into the creator’s world.” Spotify.

As Rhove continues to ascend in the world of rap, this documentary is a reminder of the dedication it takes to rise in the world of music.





CREDITS
Director: Federico Demattè
DOP: Karim Andreotti
Creative Director: LEONE
Producer: Barbara Guieu
Editing: Andrea Salomone
Styling: Cecilia Broschi
Hair: Lucrezia Florindi
Creative 1: Inga Lavarini

24.10.2023 show complete article