RECENT POSTS of CONTINENTAL PRODUCTIONS / Nicolas Billon, SORTED BY DATE
Tiny, tinier, … CITROËN AMI ! As its latest coup, the French company is offering an electric car of the tiniest size. At a length of only 2.41 meters and a width of 1.39 meters, the little French friend fits in literally every parking spot.
CONTIART : “Citroën is launching a major communication campaign to promote its 100% electric urban quadricycle, the AMI. A series of advertising posters, with a tongue-in-cheek take on the car and its beautiful flaws, is on display in several big cities throughout France.” The campaign was developed by Paris-based creative agency Buzzman. MAISON VIGNAUX c/o CONTIART staged the downright photogenic friends, and production of the campaign was in the hands of Continental Productions.
With AMI, Citroën is revolutionizing the automotive market a bit and has an innovative and unusual solution in store to solve the universal urban mobility problems to say the least. Following a first advertising campaign, focused on the advantages of the AMI, in...