Step Up For Each Other – For the COMMA S/S ‘23 campaign, Director JENS SAGE tells us the equally motivating and shocking story of Iranian native FARNOUSH HAMIDIAN, as well as that of AMANDA BOOTH, the mother of a son with Down syndrome, or of MATY NDIAYE and GIEDRE DUKAUSKAITE.

“Standing up for each other – rarely has this been more important than in times like these. Our Spring/Summer 2023 campaign calls on us to do just that: to support each other, to put ourselves in the shoes of others and to offer help. To encourage those who are weaker and thus give them more strength. The faces of the campaign, Farnoush Hamidian and Amanda Booth, stand up for others every day. While one stands in solidarity with the protesters in Iran, the other fights for equal rights for people with disabilities.” COMMA.

“The stories of the Spring/Summer campaign faces show us more than ever that mutual empowerment is a topic which touches upon all areas of our lives. At comma, ever since the brand was founded in 1973, we are convinced that gender equality and the empowerment of women in business and society are key factors for sustainable development worldwide,” says Sabrina Müller, Head of Sustainability at comma. 

The spot was filmed on a beach in Majorca in December 2022 : “On a picturesque beach in Majorca in December 2022, I sat down with each of them and conducted interviews. I had the freedom to spend more than an hour with each talent over the course of the busy shoot day so I could capture their stories.” Director Jens Sage tells us.

Besides the 30-second main spot on the topics of ‘Empowerment’ and ‘Sisterhood’, each of the women is introduced in their own short film and two longer interviews, which you can watch on the comma website.

GoSee : comma-store.eu & jenssage.com
20.03.2023 show complete article

The team from 70SEVEN collaborated with photographer Michael Berger to produce the Spring/Summer 2023 collection for underwear manufacturer SPEIDEL Lingerie on location in Portugal. The new collection by women for women relies with its floral lace and modern floral prints on naturalness just as much as on sustainability. And has been doing so ever since 1952.

“In combination with the dreamlike landscape, spring not only lets its blue ribbon flutter through the air once again, but also the depth and breadth of blazing colorful splendor.” 70SEVEN. Styling: Mascha Möller c/o Nina Klein.

The underwear specialist SPEIDEL from Bodelshausen celebrated its 70th anniversary in 2022. Speidel stands for body positivity and guarantees the finest quality, produced sustainably and eco-friendly in Europe and is 100 percent family-owned. These values have shaped the company since it was founded by Rosa and Hans Speidel in 1952. The next generation – all three children have joined the family business – presents Speidel undergarments in an entirely new look and has built its climate-neutral headquarters in Bodelshausen upon an existing sustainable foundation.

“At SPEIDEL, we make underwear for women by women – with pleasure and passion. To do so, we ask ourselves special questions like: How do women want to feel in our underwear? What would they like to express? Which trends are important to them? Starting with these considerations, we develop ‘The special thing about me’ – pieces of underwear for self-conscious women, who value sustainable undergarments marked by innovation and the finest quality. When wearing SPEIDEL, every women should feel like the best version of herself, and that every day.” SPEIDEL.

70SEVEN is a full-service agency for domestic and international photo productions with headquarters in Hamburg and offers you services for the complete planning and realization of your photo shoot. This includes all sub-areas of photo productions such as location scouting and referral, budget management, art buying, photographer selection, casting and production support on location.

Meet the 70SEVEN team on 25 May, 2023, at UPDATE-23-BERLIN, taking place at Berlin’s uber-hip & happening Telegraphenamt.

GoSee : speidelshop.com & 70seven.de
02.03.2023 show complete article

“Somewhere in the middle of the frosty winter comes a bit of nostalgia for autumn, and after the summer ambience, it feels like a chilly fall breeze. So easy to relate to this feeling and special connection to the golden season of the year in this Schön! online editorial, produced by photographer Oliver Beckmann with fashion stylist Elke Dostal together with hair & makeup artist Christian Olivier and model Grace Epolo in looks from Dion Lee, Christian Dior, Acne Studious, Hermes, Jil Sander and so many more…”
22.02.2023 show complete article