News // 3 News by Nina Zywietz
‘Let’s dream of summer already.’ – Under the creative direction of Nina Zywietz, STEPHAN GLATHE photographed the Spring/Summer ‘23 campaign for the iconic label JETSET on the Canary Islands, and with him on location for the looks of models Mei Jiang and Efosa Michael Uwubamwen was stylist Sarah Karsten. The executive agency was Stan Studios, Stuttgart.
The Swiss fashion label JETSET skillfully pairs high-performance with progressive style and designs sportswear that cuts just as fine a figure off the slopes. Against a magnificent natural backdrop, Stephan staged looks full of contrast.
Jetset was founded in 1969 in the chic Alpine ski resort St. Moritz – and there’s hardly a more perfect place that combines sport and style so harmoniously with one another and, by doing so, embodies the philosophy of the Swiss label. While it was all about luxurious skiwear back in 1969, today the label stands for modern lifestyle with striking design and equally eye-catching patterns.
JETSET is owned by Zurich-based financier Philippe Gaydoul through the Swiss GAYDOUL GROUP. He holds shares of the Neuen Helvetischen Bank founded in January 2011 and is the second largest stockholder thanks to his 9.5 percent.
STAN STUDIOS, founded by Michael Kugler and represented with offices in Stuttgart and Berlin, offers its clients a multifaceted range of services: With areas spanning brand and business strategy, branded entertainment, communication strategy and campaign planning, design and visual identity or even digital content production… just to name a few. Backed by so much expertise, STAN serves clients in addition to Jet Set including Puma Eyewear, Swarowski, Sloggi, BWM Motorrad or Hugo Boss.
GoSee : jetset.ch & stephanglathe.com
24.04.2023 show complete article
We are delighted that Creative Director and Brand Consultant NINA ZYWIETZ is supporting the GoSeeAWARDS ‘22 as a member of the jury, and we present you the latest LALA BERLIN SPRING/SUMMER 2022 campaign ‘IMAGINE DREAMING’, for which Heike Makatsch, Jasna Fritzi Bauer and Vicky Krieps stood in front of the camera. In charge of art direction was fashion expert Nina. Styling was taken care of by Soo-Hi SONG c/o SHOTVIEW. Lala Berlin designer Leyla Piedayesh enjoys international success with her high fashion label.
NINA ZYWIETZ studied in the Rhineland and Los Angeles. Working for various agencies then brought her to London, where she worked several years for a communication agency. From there, her path led via publishing house Burda to the fashion label CLOSED. As Head of Global Marketing, she was responsible for visual branding. Afterwards, she worked at MYTHERESA, was Managing Director of the agency BOLD and then Creative Director at ESPRIT for BOLD in Berlin.
Together with Silke Wichert, she published the book ‘The Germans. A Nation’s Style and Icons’ (teNeues). In the book, they take us on a photographic journey through the recent history of German style. And come to the conclusion: The Germans are often much better than their reputation. After all, their precise pursuit of naturalness has in deed shaped a very individual aesthetic.
Today, Nina works as a freelance Creative Director for numerous companies and agencies but also lectures at AMD Berlin and Moda Akademisi Istanbul.
18.04.2022 show complete article